Suppose you are working for an agency that is participating in a tender for a contract to improve the (internal) branding at Wartsila: write in 500-700 words an evaluation of your impression of Wartsila’s current branding strategy and -implementation as you perceive it from studying their website‚ Mr. Bos’s talk and maybe some other information you’ve observed on the Internet or in the news. Tell them what in your opinion is strong and weak about it and what you would like to help improve. Wärtsilä
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Operations Management Analysis of Radisson Hotels Final Project Linda Herman MT435-02AU Professor Stuart Childers I Introduction Radisson Hotels were founded in 1938 by Curtis L. Carlson‚ Carlson Companies Inc. (Schroeder‚ 2008‚ p 454). Radisson Hotels are world wide and are committed to the customer‚ employee‚ and community. Radisson strives to provide warm and engaging hospitality at every point of customer contact. They are dedicated to responsible business initiatives that focus
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shape likes a rooster. China has more than 50 million years historical background which began with the emperor times “zhou’1. Based on the demographic status in China‚ there are total 56 ethnic groups. Near 92% of Chinese are Han2. Others like Hui3 and Miao4 are the minority ethnic groups in China. C. Cultural elements 1. Religion China is a multi-religion country since ancient time. Buddhism‚ Taoism‚ and Confucianism are the major religions in China. Religions have played an enormous role
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CHAPTER 5. CROSS-CULTURAL NEGOTIATION Negotiation is the process of discussion by which two or more parties aim for mutually acceptable agreement. There could be many parts in the negotiation. All parts are involved in the negotiation. Cuando se negocia algo‚ tiene consecuencias para todas las partes (home consumers‚ host consumers‚ host local employeers‚ all citizens…). The negotiation process has different stages: Preparation: para ello hay que buscar información acera de la otra parte (culture)
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Banyan Tree Branding the Intangible Abstract Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree
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Hilton’s suppliers The touches that make Hilton Worldwide. Their supply management professionals in corporate offices and their six regional offices negotiate and implement contracts and agreements with suppliers of products and services in three key areas – Food & Beverage (F&B)‚ Guest Rooms and Public Space‚ and Property Operations ------------------------------------------------- Food & Beverage Hilton Supply Management works closely with national and regional food and beverage
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Brief History of Branding and the importance of Brand Experience Note: this was a presentation given to a group of industrial design students on the topic of branding‚ with the aim to encourage critical thinking about branding History? Why should we care? • It’s not math or physics with a 1000+ year history • With so many “guru’s” critical thinking is... critical • Debunking Brand Gospel*? • A little history can provide context •The problems that “branding” was solving early on are not
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Branding 101: An Overview of Branding and Brand Measurement for Online Marketers Report Contact: Molly Hislop Director of Research & Development‚ Dynamic Logic 800-245-2455 molly@dynamiclogic.com April 2001 Dynamic Logic ’s Branding 101: An Overview of Branding and Brand Measurement for Online Marketers Table of Contents INTRODUCTION 3 WHAT IS BRANDING? 6 MEASURING BRANDING OFFLINE 9 STANDARD PRACTICES IN TELEVISION ADVERTISING 9 Case Study: Kraft Uses Copy
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GR HOTELS INC Preliminary Report To: Andrew Mayd‚ CEO From: Chris Mell‚ CMA Subject: Analysis to increase occupancy rate Date: January 15th ‚ 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the
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