EIILM UNIVERSITY‚ SIKKIM TERM END EXAMINATION‚ SEPETEMBER-2012 EXECUTIVE MBA (1 SEM/ 1YEAR) MARKETING MANAGEMENT Time: 3 hours M.Marks:60 Note: - All questions are compulsory. All questions carry equal marks. 1- The market in large town catering to the needs of villages and towns is known as----- a) Local marketb. c) Regional marketc. b) National marketd d) Global market 2- Objective of -------concept is profit through customer satisfactiona
Premium Marketing
MBA 575: Case Study 5 Kayla Rodney The University of Northwestern Ohio CH 3: "Antar Automobile Company-Part 1: The Automation Project" Rob Dander‚ project manager in the Operation Research Department (ORD) was charged with managing a large computer project for Antar’s new manufacturing process. Dander was assigned three assistants to help with this project‚ all with different experience levels. The team was to function as a high-performance product development team‚ however they lacked
Premium Experience Management Project management
Shonie Taylor April 27‚ 2011 Professor Ross Forgiveness Forgiveness is the Sweetest Revenge Forgiveness is releasing the energy that was once used by concealing resentments‚ and tending unresolved issues by putting it to a more beneficial use. No one can earn forgiveness; it is something that is given freely‚ it is a choice. I believe the word “freedom” is the perfect synonym for forgiveness. There is a lack of restrictions‚ there is independence‚ and there is liberty in forgiveness. I
Premium Forgiveness
Mini Case - The MBA Decision 1. How does Ben’s age affect his decision to get an MBA? Ben’s age is a very important factor which can affect his decision to get an MBA degree. Firstly‚ Ben is now 28 years old and expects to work for 40 more years. So he has an expected work life of 68 years. So the earlier he gets an MBA‚ the better for him. For example: probably it won’t benefit him much if he decided to get an MBA at the age of 60. No one would hire him as an investment banker even if
Premium Net present value
MINI Cooper Countryman Marketing Plan P2K Communications Allyn Proffitt Kailie Kirven Elizabeth Knifley Table of Contents Executive Summary Situation Analysis SWOT Analysis Positioning Statement Audience Analysis Focus Group Discussion Guide Communications Objectives Strategies & Tactics Public Relations Traditional Advertising Sales Promotion Direct Response Paid Online Advertising Online Social Media Nontraditional Media Creative Brief Creative Executions Print Advertisements L.L.Bean
Premium Station wagon Target audience Advertising
regulations are strongly affecting the automotive sector; increasing restriction aimed to the environment preservation and pollution abatement are being applied‚ especially in the European countries‚ with a major impact on automobile manufacturers‚ and MINI (Bmwgroup‚ 2010) Economical Economic growth on certain countries and a strong economical crises of others are the two variables which strongly affect the automotive sector; as mentioned before BRIC countries are experiencing growth with a resulting
Premium Automotive industry General Motors Renault
Media assignment 2 notes. How does the advertising form influence the media product? When designing print ads to represent a product or service it can be very challenging for any designer as they have limited space to deliver their message effectively and clearly‚ so that the audience are converted into customers. The advertising form influences the media product. Billboards have to create a message very quickly as people passing by don’t really stop and pay complete attention so in this way
Premium Advertising
Here Comes the iPad Mini Apple has done it again. The iPad mini is the latest Apple idea that could be in stores by November. The global popularity of the iPad has triggered Apple to make this new smaller version of the product. As we all know‚ every new Apple creation of the last decade has made an enormous hit. These products have changed the way we use cellphones and listen to music. Also‚ Apple has sparked a new way to use the worldwide web with the massive improvement of the tablet. Apple
Premium Apple Inc. Laptop World
Evaluate the industry structure of luxury goods industry(40%). Industry structure of luxury goods industry should be analysis from Porter’s five forces model which are threat of entry‚ threat of substitute products‚ the power of suppliers‚ the power of buyers and rivalry among existing competitors. Threat of entry depends mainly on the entry barriers and the likelihood and capabilities of actual players to retaliate. The barriers of new entrants can be technological‚ financial‚ strategic and
Premium Luxury good Gucci LVMH
The Castillo Products Company was started in 2008. The company manufactures components for personal digital assistant (PDA) products and for other handheld electronic products. A difficult operating year‚ 2009‚ was followed by a profitable 2010. The founders (Cindy and Rob Castillo) are interested in estimating their cost of financial capital because they are expecting to secure additional external financing to support planned growth. Short-term bank loans are available at an 8 percent interest
Premium Interest Debt Loan