1.0 Executive Summary From the findings of our research we have arise few issues for Peppercorn Café: It is important for the cafes to provide good customer service that can satisfy customer needs therefore this strategy can provide communication between the retailer and its customer. Furthermore‚ the retailer in order to be able to communicate with customer could provide feedback forms where it can represent the voice of its customer whilst maintain confidentiality. Apart from that the store
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Marketing research is the systematic and objective identification‚ collection‚ analysis‚ dissemination‚ and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. Problem Identification Research: Research undertaken to help identify problems which are not necessarily apparent on the surface and yet exist or are likely to arise in the future. Examples: market potential‚ market share‚ image‚ market characteristics
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CONCLUSION 31 RECOMMENDATIONS 31 BIBLOGRAPHY 33 APPENDIX 35 Skills and Learning Statement 38 Meetings with my Mentor: 38 Answering my research questions 44 Demonstration of interpersonal and communication skills 47 INTRODUCTION The topic that I have chosen for Oxford Brookes research and analysis project is Topic 18: The marketing strategies of an organization. The organization that I have selected is Mobilink (Wireless Telecommunication Company in Pakistan). Mobilink‚
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Marketing Marketing Research EXTRA SLIDES Databases Internal Databases • Collected and related information developed from data already in the firm External Databases • Outside sources of secondary information Haskayne Library has over 50 business research databases • Ex: ABI Inform‚ Lexis Nexis Secondary Data - A Review Existing statistics‚ information Gathered for another purpose Has positive and negative aspects develop an approach‚ less costly • Strengths: defines
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Course Syllabus Course Information (course number‚ course title‚ term‚ any specific section title) Organizational Behavior Management‚ .Tue (C413)4‚5‚6 /Thur (C408) 7‚8‚9 Professor Contact Information (Professor’s name‚ phone number‚ email‚ office location‚ office hours‚ other information) Dr. Chris Adalikwu‚ Phone Number 010-7658-2050‚ akwa22000@yahoo.com __________________________________________________________________________-----Course Pre-requisites‚ and/or Other Restrictions
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1. What is the construct that GE is trying to measure? GE Company is trying to use Net promoter score (NPS) to measure customer loyalty. According to Bhote (2000)‚ customer loyalty indicates customers are delighted with a company’s products or services and turn into enthusiastic world-of-mouth advertisers. In general‚ customer loyalty can be expressed in different aspects. Here GE’s primary focus is on recommendation. Through measuring this construct‚ GE is able to know whether the clients would
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FISHING PRACTICES IN THE PHILIPPINES & OTHER COUNTRY The Philippines is the 11th top fishing nation in the world and yields around US$2.5 billion annually. Filipino fishermen use the primitive methods such as: 1. Small-scale fishermen using tradition‚ low-cost techniques‚ notably net fishing from small boats and the fish corral. The fish corral is a stationary pen that traps fish in coastal fishing grounds. Traditionally‚ these techniques have provided small-scale fishermen and their families
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known companies like iPhone‚ Samsung‚ Sony‚ etc. In order to know the factors why this happened‚ the researchers decided to conduct a market research. 1.2 Statement of the Research Problem Nokia once dominated the industry of mobile phones in the whole world. It pioneered the smartphone market using Symbian operating system in 2002. According to secondary research‚ the Finnish mobile phone maker was reported to have been continuously losing market share to its emerging competitors in the past years
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The Bee Eater Thesis Essay The Bee Eater is about the transition of the Paleolithic to Neolithic Era. The story of The Bee Eater follows a man named Ur‚ who lived during the revolution of the Neolithic Era. Ur is firmly against change‚ but three members of his family start to change. Each change is one step to the Neolithic Era. In The Bee Eater‚ these three characters represent a different aspect in the Neolithic Era. In The Bee Eater‚ Ur’s Wife represents agriculture and the sedements in the
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Battle Royal The native Africans ’ heritage and way of life were forever altered by the white slave drivers who took them into captivity in the 18th century. Along with their freedom‚ slaves were also robbed of their culture and consequently their identities. They became property instead of people‚ leaving them at the hands of merciless slave owners. Their quest to reclaim their stolen identities was a long and difficult struggle‚ especially in the years following the Civil War and the subsequent
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