Lacerona ROYAL CARIBBEAN CRUISES LTD. TIME CONTEXT : 1968 - present SUMMARY Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International‚ Celebrity Cruises‚ Pullmantur and Azamara Cruises. The company has a combined total of 35 ships in service and seven under construction. It also offers unique land-tour vacations in Alaska‚ Asia‚ Australia‚ Canada‚ Europe‚ Latin America and New Zealand. Since the company was founded in 1968‚ Royal Caribbean
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Olive Oil Oil in to new markets. Same Product New market. = Market Development. Ansoff: Cosmetics Market Development Also Market Penetration in the markets it is in. Porter 5 Forces: Olive Oil 1) Direct Rivalry = High 2) Bargaining Power of Suppliers = Medium to High 3) Bargaining power of Buyers = Medium (brand loyalty in industry) 4) Threat of Substitutes = Medium to Low 5) New Entrants: Medium to high. Markets growing so much = opportunities for new entrants. No regulations etc
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Inside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen
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Royal Caribbean Marketing Project April 8‚ 2009 Cruise operator Royal Caribbean International (RCL) is looking to new emerging markets for business to ensure its business stays buoyant during the current economic crisis. They have implemented a strategy of targeting and growing their international business more rapidly than US business. This is partly to spreading the risk although the North American market is still the most mature cruise market there is‚ especially in the Caribbean.
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a. Describe Royal Caribbean’s business. How important are international operations for the company? At the end of the 1960’s‚ Wilhelmsen and Stephan came up with the profitable idea that the wealthy residents of Florida will consider paying top dollar amounts to cruise to the Caribbean Islands as a great alternative for a week or weekend getaway. After proposing this idea to Norwegian entrepreneurs‚ Royal Caribbean Cruise lines‚ was born. Forty five years and forty ships later‚ based out of
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I. Introduction A. Vacation explanation B. Royal Caribbean Cruise C. Impacted me in two opposite ways D. Thesis II. Background and trip A. Looking forward to this trip 1. Never seen the ocean 2. Anticipation 3. Royal Caribbean’s finest ships B. Arrival 1. Description of ocean 2. Breathtaking III. Day prior to cruise on the beach A. Decided to take a swim 1. Appealing to senses 2. Almost frightening B. Remainder of day 1. Seafood 2. Relaxing 3. Sailing into greater paradises the next morning
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The Royal Caribbean Cruises definitely lacked in many aspects of the Cycle of Capability. The article stated nothing about limitations and expectations of employees‚ employee recognition‚ how satisfied the employees were‚ employee referrals of potential job candidates‚ or employee/customer selection. However‚ since this case focused on technology‚ I can see that Royal Caribbean Cruise lines have incredibly well-designed support systems. With the leapfrog program in effect and several technological
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Introduction: In 1968‚ Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships‚ with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission
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analyze customer’s competitive environment effectively. The five forces are the bargaining power of suppliers and buyers‚ threat of new entrants‚ substitutes and rivalry. These five differentiations are affecting the profit from the industry and also the potential change of a company. Such as to ensure a company have a good relationship with their suppliers or avoid new entrants to decrease their profits and all. Everything has its good and bad‚ it depends on how the company manipulates the 5 forces
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Name: N. Ricketts Topic: Newer Industries Caribbean economies from their earliest periods of colonization were essentially agrarian based (during slavery). Economical activities included livestock farming and small farming done by the peasants. There were also trading and commerce which included the establishment of shops‚ inns and taverns. Large plantations were worked by a mass of slaves with the premier crop being Sugar Cane. When the colonizers first came to the West Indies they mainly grew
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