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    There are few ways that Dutch Lady Company can strengthen and leverage their brand equity. First‚ Dutch Lady Company should focus more as a leader in providing healthy dairy nutrition. This is due their company mission of “Helping Malaysians move forward in life with trusted dairy nutrition”‚ they should continue more efforts by manufacturing healthy products and committing to responsible food production. For example‚ Dutch Lady Company should have a World Milk Day for Dutch Lady Malaysia can take

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    enron scandal

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    The Enron scandal A brief on Enron’s history  Enron was formed in 1985 by Kenneth Lay after merging Houston Natural Gas and InterNorth.  In the early 1990s‚ he helped to initiate the selling of electricity at market prices‚ The resulting markets made it possible for traders such as Enron to sell energy at higher prices‚ thereby significantly increasing its revenue.  As Enron became the largest seller of natural gas in North America by 1992‚ Enron pursued a diversification strategy

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    Understanding the Dutch culture | Assignment #4 | Meghan Student number: Lecturer: | Introduction: One can study and learn a culture truly only by having a close contact with the local people who hold it. In our case (international students) we have the chance to live in the Netherland for at least four years which is enough time to learn the Dutch language in a decent level and integrate to a certain level into the Dutch way of living. The first imprint of the Netherlands for me was the

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    Worldcom Scandal

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    Corporate Governance WorldCom Scam Introduction MCI WorldCom was one of the largest telecommunications companies in the world. Bernie Ebbers founded WorldCom in 1983‚ after that WorldCom began as a re-seller of long-distance telephone services. WorldCom is located at Mississippi. After Ebbers bought around 50 other small long-distance firms‚ he set his sight on MCI. Thus MCI WorldCom would have become the second biggest telecom service provider in 1997. MCI WorldCom was formed on September-15-1998

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    Enron Scandal

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    The Enron scandal‚ revealed in October 2001‚ eventually led to the bankruptcy of the Enron Corporation‚ an American energy company based in Houston‚ Texas‚ and the de facto dissolution of Arthur Andersen‚ which was one of the five largest audit and accountancy partnerships in the world. In addition to being the largest bankruptcy reorganization in American history at that time‚ Enron was attributed as the biggest audit failure.[1] Enron was formed in 1985 by Kenneth Lay after merging Houston Natural

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    Europe and the Dutch Economy

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    Europe and the Dutch economy: Influences of the European Union on the Netherlands The Hague University Sofia Verbaas 12022616 Adriana Lopez 12009377 Summary   In this research about the Dutch economy and the European Union‚ is the central question: Is the European Union good for the Dutch economy? The answer of the question was answered in several steps. We had an interview with a teacher and mostly we did desk research.  We interviewed a teacher of the Hague

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    Fortex Scandal

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    Assignment 1: Scandals in Auditing Fortex Introduction Fortex was regarded as one of New Zealand’s top companies. They used innovative technology to add value to their product. They won awards‚ looked after employees‚ and paid suppliers well. But when the company collapsed in March 1994 it was revealed that the success was all based on false accounting. The management team was able to fool a company of respected auditors as well as everybody else for more than three years. Thousands

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    Battle Royal

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    "Battle Royal" is the story I chose to write about and it is written by Ralph Ellison. The reason that I chose this story is because the way the author uses symbolism. The author tries to show through symbolism that there is a different meaning than what the story says. In the beginning‚ the story seems to be about one black boy’s struggle to get ahead in a white society. He tries’ to accomplish this goal by living to his grandfathers dying words. His grand father told him to "live with your head

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    Federal Reserve Rate

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    Bonus assignment 1. For April 30‚ 2013 Federal funds rate – 0.13 Federal Reserve discount rate – (Discount window primary credit) - 0.75 For December 23‚ 2005 Federal Reserve– 4.23 Discount rate – 5.35 As we can see from the information above‚ the short-term rates have decreased since the end of 2005 (4.230.13; 5.35 0.75) 2. The schedule of minutes can be found on http://www.federalreserve.gov/monetarypolicy/fomccalendars.htm and the press releases can be found on the News&Events

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    Adelphia Scandal

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    The Adelphia Scandal The Dawn of Adelphia Adelphia was founded in 1952 by John Rigas and his brother Gus Rigas in Coudersport‚ Pennsylvania with the purchase of their first cable franchise for $300. After 20 years‚ the Rigas brothers incorporated their company under the name Adelphia which derived its name from a Greek word which means brothers‚ an apt corporate title for a business that would employ generations of the Rigas family. Adelphia was a cable television company and built its success

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