Project Team: Seema Rao Rajendra Sonade Ashish V Gupta Batch: SMP09 Branch: Vashi Contents LAKME Overview...................................................................3 MARKET SIZE .........................................................................5 MARKET SEGMENTATION .....................................................7 CONSUMER BEHAVIOR
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which they knew belongs to reliable manufacturers. Today‚ the situation is basically different‚ because of the fact that internationally known products‚ are manufactured here. The ranges of products of cosmetics are very wide. The main items are perfumes‚ cosmetics and toilet goods‚ such as scents‚ face powers‚ snow creams‚ hair oils‚ lipsticks‚ tooth powders‚ tooth pastes‚ nail‚ polishes‚ skin tonics‚ sprays‚ eye shadows‚ shampoos‚ after shave colognes and such other allied things. In brief‚ the
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Ethics in the Cosmetic Industry Ethics: The discipline dealing with what is good and bad and with moral duty and obligation Or The principles of conduct governing an individual or a group This definition is a general definition of ethics given in any dictionary. Ethics according to me is doing what you are doing the right way and for the right reasons. It deals not only with morality but with character… How do you behave when the lights are out? That portrays your true character
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DAFTAR BEBERAPA PRODUK AMERIKA-ZIONIS DI INDONESIA No. 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. PERUSAHAAN INDUK AOL Time Warner Coca-Cola Company Pepsi Co. Nike McDonald’s Baskin Robbins Pizza Hut Kentucky Fried Chicken (KFC) Dunkin Donut’s Arbys Texas Fried Chicken Wendys Danone Delta Galil Industries Ltd Estee Lauder Johnson & Johnson Lewis Trrust Group Ltd Levi’s Strauss Company Lea News Corporation PRODUK DAN PERUSAHAAN ANAK AOL Internet‚ Majalah
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Investor / Shareholder Relations: Current Events‚ Latest News. Retrieved February 12‚ 2014‚ from http://www.pginvestor.com/ Product Line: Cosmetics‚ Make-Up‚ and Perfumes (Sub Category) Revlon Inc. - AnnualReports.com. (2013). Revlon Inc. - AnnualReports.com. Retrieved January 17‚ 2014‚ from http://www.annualreports.com/Company/784 Revlon‚ Inc Topoyan‚ M.‚ & Bulut‚ Z. A. (2008). Packaging Value of Cosmetics Products: An Insight from the View Point of Consumers. ICOVACS‚ Izmir-Turkey. Grading Rubric
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average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers promising prospects for international brands. The growth rate in the cosmetics market reflects an increasing demand for beauty care products in India. Perfumes and fragrances‚ skin care‚ and hair care products are some of the major segments with promising prospects for U.S. companies. Penetration of most cosmetic and toiletries is very low in India. Current consumption of many products is well below that
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1.1 COMPANY HISTORY/ BACKGROUND Estée Lauder‚ the founder of the $8 billion company that bears her name‚ started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy‚ plus drive‚ creativity and passion‚ she literally changed the face of the cosmetics industry. Born Josephine Esther Mentzer‚ Estée Lauder was raised in Queens‚ N.Y.‚ by her Hungarian mother‚ Rose‚ and Czech father‚ Max. The name Estée was a variation
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Consideration Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The company holds only 1.3% share in the US market Shiseido lacks a well-known perfume brand‚ which most of American firms possess Opportunities: Americans are beginning to emphasize a return to basic values and a less stressful lifestyle that is in line with Shiseido’s well-being approach Consumers are becoming more vigilant and value
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the same time remain true to their original identity? How can they determine what they really stand for? How important is it to remain faithful to that original identity? C In 1997‚ Parfums Cacharel‚ formerly one of the brand leaders in the perfume
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in Bangladesh. International brands play a dominant role in the upper-end market of Bangladesh‚ where quality ranks above pricing among the factors affecting purchasing decisions. Most local manufacturers are producing lower-priced toiletries and perfumes with their own brands‚ and focus on the middle-tolow price market segments. Many domestic industries‚ long accustomed to tariff protection‚ are finding it difficult to adjust with the changed competitive situation resulting from the reduction/removal
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