Men and women have different thoughts and feelings towards love. Generally women are always ready to take responsibilities of any relationships and ready to give commitment‚ but that’s not the case with men. When it comes to commitment men think to escape because they feel trapped with the thought of living with a woman for long time. I can’t blame men for that‚ maybe it is because they feel they are very strong and don’t need anyone in life but the fact is that men become frustrated if they are
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Marketing is “The art and science of creating demand to drive profitable growth.” David W. Mischler – President‚ Altascend Consulting This definition describes marketing as an art and a science which is perfectly correct as marketing practice tended to be seen as a creative industry in the past‚ which included advertising‚ distribution and selling. However‚ because the academic study of marketing makes extensive use of social sciences‚ psychology‚ sociology‚ mathematics‚ economics‚ anthropology
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‘roti’ or ‘Parata’ for breakfast. But consumers are becoming more health conscious and somewhat multi-cultural (in a way consumer’s are trying to adopt other cultures and eating habits) these days and that is where our focus is to emerge our breakfast cereal product with the changing culture. ii. Social: In addition to cultural factors‚ a consumer’s behavior is influenced by such social factors as reference groups‚ family‚ and social roles and statuses. In this context‚ reference groups
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31. Differentiate between Brainstorming and Reverse Brain-storming. Reverse brainstorming helps you solve problems by: combining brainstorming and reversal techniques. By combining these‚ you can extend your use of brainstorming to draw out even more creative ideas. To use this technique‚ you start with one of two "reverse" questions: Instead of asking‚ "How do I solve or prevent this problem?" ask‚ "How could I possibly cause the problem?" Instead of asking "How do I achieve these results?" ask
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The Ready-to-Eat Breakfast Cereal Industry in 1994 Why have private labels been able to enter this industry successfully? How do the cost structures of private label and branded cereal manufacturers differ? The private labels have been able to enter the ready-to-eat cereal industry successfully for the following reasons: High prices set by major manufacturers (incumbents) Retailers’ willingness to promote better because of better margins Coupon promotions by major manufacturers eroding
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MARKETING 611 SECTION 005 CITIBANK INDIA CASE Learning Team A5: Mohammad Al-Ali‚ Greta Carlson‚ Patricia Ligon‚ Scott Schultz‚ Mike Xu‚ Max Young Word Count: 1496 In assessing the marketing strategy of Citibank India’s credit card business‚ Harpreet Grewal is faced with two choices: maintain the current strategy‚ with its higher margins but shrinking growth opportunities‚ or expand into new target segments/geographies with their attendant challenges and uncertainties. He would likely
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A Review of the Article Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework By Sagar D. Agrawal Roll No.: 102 MMS – Marketing K.J. Somaiya Institute of Management Studies & Research Vidyanagar‚ Vidyavihar (E)‚ Mumbai – 400 077 The authors capture our attention by asking why some companies succeed at going multinational while others continue to struggle inspite of making significant efforts to gain market share by investing
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UKAMi UKAMi MARKETING MANAGEMENT Analyzing Business Markets In this chapter‚ we will address the following questions : 1.What is the business market‚ and how does it differ from the consumer market? 2.What buying situations do organizational buyers face? 3.Who participates in the business-to-business buying process? 4.How do business buyers make their decisions? 5.How can companies build strong relationships with business customers? 6.How do institutional buyers and government
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Through the speech “I’ve Been to the Mountaintop”‚ Martin Luther King Jr. wants to give hope to the audience. It is very important to notice the style‚ imagery and structure he uses throughout the speech in particular the way he ends his speech‚ by leaving the audience at the climax. The first paragraph of this passage‚ consists of two long and complex sentences. These two sentences are very biblical. “[...] view of the whole human history up to now‚ and the Almighty said to me [...]”. This line
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The message of the song “Life’s Been Good” by Joe Walsh is that rich people often live in their own lavish world and don’t care enough to stop and think about those less fortunate. To begin‚ the song uses diction to discuss some aspects of a rich person’s life and the way these people view their own circumstances‚ repeating the phrase‚ “life’s been good to me so far” several times. The artist calls himself “lucky” and “fortunate” and talks about how his fans “tell (him he’s) great” as he tells a
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