VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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fashion trend. The Tapie affair the history of the company as presented by its official web site is incomplete‚ perhaps because it is indirectly linked to financial scandals. After a period of serious trouble.The death of Adolf Dassler’s son Horst Dassler in 1987‚ the company was bought in 1990 by Bernard Tapie‚ for 1.6 billion French francs ($320 million)‚ which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies‚ a business on which he built his fortune. Nike
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The Nazi Degenerate Art Exhibition is a showcase of artworks that have been stolen and destroyed by Nazi’s at the time. These works of art were known to be “degenerate” according to Adolf Hitler; because it was far different than the classical artworks that had more meaning and made more sense rather than abstract modern art. Originally the art show was put on in order to shame the artists and expose the German’s to the unacceptable artwork. The Exhibition was presented to “demonstrate that modernist
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as described below: All living organisms are composed of one or more cells. The cell is the most basic unit of life. All cells arise from pre-existing‚ living cells. The first two tenets were postulated in 1839‚ and the third was proposed by Rudolf Virchow around 1855.[1] HistoryEdit Drawing of the structure of cork by Robert Hooke that appeared in Micrographia. The cell was first discovered by Robert Hooke in 1665. He examined (under a coarse‚ compound microscope) very thin slices of
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The Monkey Wrench Gang By Edward Abbey I read The Monkey Wrench Gang by Edward Abbey. The book is 421 pages‚ and was published by Lippincott Williams &Wilkins in 1975. It is a fictional story about a group of four people who meet‚ and all want the same thing. To stop development on America’s southwest. Edward Abbey’s purpose in writing this book was to raise awareness about what is happening to‚ quite literally‚ our back yard. This book takes place in the southern Utah and Arizona‚ and
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useless heat. A man by the name of Rudolf Diesel was learning about this low efficient engines in Polytechnic High School of Germany and this inspired him to create his own more efficient engine. Rudolf Diesel was a German inventor and mechanical engineer‚ renowned for the invention of the diesel engine. He was born in Paris in 1958. In 1983‚ he published a paper describing an engine with combustion within a cylinder‚ the internal combustion engine. Rudolf Diesel was almost killed by his engine
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Page 1: Introduction Since it was established in Germany in 1949‚ by Adolf Dassler‚ adidas has been synonymous with the sporting industry. Today‚ adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. The company’s product portfolio is vast‚ ranging from state-of-the-art sports... Page 2: The marketing mix For most organisations the marketing function is vital for
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Sport activity has not only become a great entertainment‚ occupation and lifestyle‚ but also a solid business as well. Adidas Corporation is one of the famous marketers of sports apparel and athletic shoes among others. The founder of Adidas‚ Adi Dassler through his own marketing strategy which rests on a favourable brand image‚ has evolved into a large multinational enterprise. In order to keep with the brand image‚ Adidas came out with the distinctive logo and its advertising logo‚ “Impossible is
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Stalker Responsible for Finance Erich Stamminger Responsible for Global Brands Mission Statement Our mission is to become the best sports brand in the world. To that end‚ we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi‚ the athlete came first. He gave those on the field‚ the court and that rack the unexpected and the little differences that made them more comfortable and improved performance. This is our legacy. This is what
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Content 1. Executive Summary ----------------------------------------------------------------------- P4 2. Introduction ---------------------------------------------------------------------------------- P4 3. Situation Analysis ------------------------------------------------------------------------- P5 3.1 Company Analysis ------------------------------------------------------------------ P5 3.1.1 PEST Analysis -------------------------------------------------------------- P5 3.2 Competitor Analysis
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