sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.[3] Adidas was founded in 1948 by Adolf Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. Puma is also based in Herzogenaurach. The company ’s clothing and shoe designs typically feature three parallel
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consider an alternative for gas that they use in their cars. Although gas is used the most it is not the only source for a car to get its power from‚ diesel and hybrids are used instead of general petrol used by most cars. Although different from each other‚ diesel and hybrids are alternatives to the average gasoline received at a gas station. Diesel is a more concentrated type of fuel that is usually used by large trucks because they require a lot of power. Electricity is a method that powers the
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PUMA’s AG Case Adalbert and Rudolf Dassler founded puma in 1924 in Germany. The company was called Gebrüder Dassler OHG‚ and was internationally well known. However‚ the two brothers separated creating Adidas and Puma‚ respectively. Puma had sponsored some of the worlds most famous soccer players‚ positioning itself as one of the most important company in soccer shoes and accessories. In spite of that‚ the son of the founder‚ Armin Dassler‚ take Puma to a point where all product were sold
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of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. Puma is also based in Herzogenaurach. Adolf "Adi" Dassler started to produce his own sports shoes in his mother’s wash kitchen in Herzogenaurach‚ Bavaria after his return from World War I. In July 1924‚ his brother Rudolf returned to Herzogenaurach to join his younger brother’s business
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| |1924: |Rudolf and Adolf Dassler incorporate their first shoe company. | |1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler. | |1950: |Puma had established export ties to the United States‚ | |1959: |Rudolf Dassler ’s wife and two sons become part owners
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of being.[21] [edit] Waldorf Main article: Waldorf education Waldorf education (also known as Steiner or Steiner-Waldorf education) is a humanistic approach to pedagogy based upon the educational philosophy of the Austrian philosopher Rudolf Steiner‚ the founder of anthroposophy. Learning is interdisciplinary‚ integrating practical‚ artistic‚ and conceptual elements. The approach emphasizes the role of the imagination in learning‚ developing thinking that includes a creative as well as
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officially branded as PUMA is a major German multinational company that produces athletic shoes‚ footwear‚ and other sportswear headquartered in Herzogenaurach‚ Bavaria‚ Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948‚ forming two separate entities‚ Adidas and Puma. Both companies are currently based in Herzogenaurach‚ Germany. uma makes football shoes and has
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Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry This case was the overall winner of the 2007 European Case Clearing House Awards This case received the 2006 European Case Clearing House Award in the category “Marketing” 01/2008-4948 This case was written by Vadim Grigorian (INSEAD MBA 2000) and Pierre Chandon‚ Assistant Professor of Marketing at INSEAD‚ as the basis for class discussion rather than to illustrate either effective
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miracle of Bern‚ the football boots from the house adidas became known worldwide. The German team used Adi Dasslers football boots with which the tunnels could be exchanged what was at that time a revolution. The enterprise puma of Dasslers brother Rudolf‚ with the Adi Dassler at first in an OHG co-operated‚ was long time one of the most sharp competitors with sports shoes. Both companies produced the whole range in sports shoes for a huge number of sports. Adidas produced increasingly also other
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Marketing Mix Name:Rachel Scullion Date of Submission: 28th March 2012 Module: Marketing practice Table of Contents Aim of the report Introduction Company background Marketing mix Product o Product definition o Product categories o Product classification o Product life cycle o Branding o Packaging Price o Definition of price o Pricing strategies o Examples of products and prices o Pricing in comparison to competitors o Pricing discrepancies o Pricing methods Place o Definition of Place o Channels
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