“Whoever controls the media controls the culture.” – ALLEN GINSBERG‚ POET “Information is the oxygen of the modern age.” – RONALD REAGAN‚ US PRESIDENT Media Today “Your TV is ringing.” Maybe you saw the Verizon ad that shows a cellphone with a TV attached to it—pointing out that you can talk on the phone and watch TV at the same time‚ on one piece of equipment. If you saw it‚ you might have said‚ “cool‚” or “I want that‚” or “what a ridiculous thing to do.” But Verizon could have gone further
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principle and order to explaining phenomena. The ‘ology’ of media studies (although not ours alone) is called semiology. The prefix sem comes from the Greek for sign (rather than the Latin for half) and is to be found in words such as semaphore – signalling with flags or lights – and semantics – the study of meaning in linguistics. Developed long before and outside media studies‚ semiology is particularly useful for us in studying the process of media communication. As we have suggested previously‚ communication
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Media planning is generally the task of a media agency and entails finding media platforms for a client’s brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives. In the process of planning the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed
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The Mass Media 1. Functions i. Information Function ii. Surveillance Function iii. The Social Function - Entertainment - Socialisation iv. Commercial Function v. Political function 2. Key types i. Traditional Media - Print (newspapers‚ magazines‚ billboards‚ books) - Electronic Media (radio‚ television‚ film) ii. New Media - web-based and mobile technologies (the Internet‚ social media‚ etc) 3
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Rules LAW 1 Number of Players and Captain Nomination of Players NOTES (a) More or Less than Eleven Players a Side A match may be played by agreement between sides of more or less than eleven players but not more than eleven players may field. LAW 2 SUBSTITUTES AND RUNNERS: BATSMAN OR FIELDSMAN LEAVING THE FIELD: BATSMAN RETIRING: BATSMAN COMMENCING INNINGS LAW 3 THE UMPIRES Appointment Change of Umpire Special Conditions The Wickets Conduct and Implements LAW 4 THE
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RULES AND REGULATIONS OF SBI 1. DEFINITIONS In these Terms of Service (Terms & Conditions)‚ unless the context indicates otherwise‚ the following words and phrases shall have the meanings indicated against them: The Bank refers State Bank of India‚ a body corporate established by means of an Act of the Parliament and having its Corporate Office at “State Bank Haven”‚ Madame Came Road‚ Airman Point‚ Mumbai - 400 021(which expression shall‚ unless it is repugnant to the subject or context
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What is Ethics? And why is it important when thinking about media? (Industry perspective – Ethics in Western Media). Ethics can be defined as a set of fundamental principles and basic concepts of decent human conduct. It includes the study of universal values and the subject areas in its spectrum‚ such as the concern for health‚ safety and wellbeing‚ natural environment‚ conformity with the law of land‚ natural or human rights and the essential equality
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Essay New media vs. old media Examining the effects of social media on real-life relationships The effects of social media on real-life relationships Social media have become part of everyday life for people all over the world and is influencing society‚ individual persons and even interpersonal relationships. Social media are defined as “web-based services that allow individuals to construct a public or semi-public profile within a bounded system‚ articulate a list of other users
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Position Paper PS101 The relationship between media violence and its harmful effects on children has been strongly supported. What exactly is media violence? Critics of television violence research note that media violence experts measure television violence differently. George Gerbner of the University of Pennsylvania’s Annenberg School of Communication measures most acts of violence equally‚ whether accidental or intentional. The National Coalition on Television Violence weighs violence
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The media equation is a theory developed by two professors of communication‚ Byron Reeves and Clifford Nass‚ at Stanford University. The theory is simple. They state that people treat the media as if they were real‚ hence the equation: media = real life. Basically Reeves and Nass are saying that people on an unconscious level perceive the media as real. People view objects of the media are talking to them personally. Reeves and Nass view things such as computers‚ televisions‚ radios‚ and other
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