RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment Physical
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ISSN 1020-7317 4 Marketing Extension Guide Planning and designing RURAL MARKETS For further copies of this publication and for information on FAO’s activities related to agricultural marketing please contact: Agricultural Marketing Group Agricultural Support Systems Division Food and Agriculture Organization of the United Nations Viale delle Terme di Caracalla 00100 Rome‚ Italy Fax: (+39)-06 57056850 E-mail: AGS-Registry@fao.org http://www.fao.org/ag/AGS/subjects/en/agmarket/agmarket
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Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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Sector “Challenges in Rural Market ” “Challenges in Rural Market ” Mr. M Q Khan‚ Director (LPG Infrastructure India Pvt. Ltd.) Mr. M Q Khan‚ Director (LPG Infrastructure India Pvt. Ltd.) Reliance Industries Ltd. Reliance Industries Ltd. 1 Indian Scenario Urban Population (Million)‚ 2001 House Holds (Million)‚ 2001 LPG Connections (as of 01.04.04 (Million) LPG Consumption (MMTPA) As of 01.04.04 LPG Per Capita Consumption KG (PA) Penetration 286 54 68.52 7.95 Rural 742 138 8.58 1.55 Total
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The barriers of access to better health services by rural population have been identified as; lack of health care professional‚ cost and limited access to specific services and lack of culturally acceptable services (Hegney‚ Pearson and McCarthy‚ 1997). In most remote parts of Papua New Guinea‚ there are few qualified health professional working and limited or no medical resources available to carter for the people. It’s because there were no road links or deteriorated infrastructure because of
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Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8‚ 2010 in NOTES (These are notes are for reference‚ if any topics are missing‚ please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5‚000 with 75% of the male population engaged in agriculture etc.”
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Discuss the changes in rural areas and their impact on gender. Is modernization and development the answer? Poverty is highly found in rural areas where there is a lack of education‚ healthcare‚ limits access of choices‚ and numerous challenges for its habitants. A major cause of poverty among India’s rural people is the lack of access to productive assets and financial resources as well as high levels of illiteracy. According to International Fund for Agricultural Development (IFAD) women in
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Accenture Research Report Masters of rural markets: The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect 03 Growing business confidence in rural opportunities 05 The attractions and distractions of rural markets 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities 28 Developing the right capabilities—and
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Aging in a Rural Community Wanda W. Jones Webster University Introduction Living and aging in a rural community has many challenges. The aging of America in rural communities has gone from being the prominent lifestyle of American citizens to approximately a quarter of the country living in rural areas. Because elders prefer to remain in their homes and age in place‚ living in rural communities presents barriers that are not easily overcome. Transportation is a critical component of aging
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