Asian Journal of Agriculture and Rural Development‚ 1(1)‚pp.1-20 2011 A Need For Paradigm Shift to Improve Supply Chain Management of Fruits & Vegetables in India Abstract Author Piali Halder Assistant Professor (Marketing) in AsiaPacific Institute of Management‚ New Delhi‚ E-mail: piali@asiapacific.edu Mobile : 9350203111 Simayan Pati PGDM(Marketing & Operations) student in Asia-Pacific Institute of Management‚ New Delhi‚ E-mail: pati.simayan@gmail.com‚ Mobile : 8802296665 As the
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of male and female. This paper had conducted a survey in small community. In community society‚ each community is different from another. Women believe that they managed differently than most men. Attention less to themselves and more focus of the group can make the community members come together. They also maintain close relationship and open communication. These women leader act also as the ‘mother’ of the community. The community will feel more caring and getting more attention. Leadership
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INDEX 1. Acknowledgement 2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take
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INTRODUCTION. DIRECTORATE FOR FOODS‚ROADS AND RURAL INFRASTRUCTURE(DFRRI) Many programmes of the Nigerian government had varied impact on poverty alleviation. The DFRRI was established in 1986 by Gen. Babangida to enhance rural development. This was meant to provide feeder roads‚ electricity‚ and potable water and toilet facilities for the rural dwellers. the establishment of the Directorate of Food‚ roads and Rural Infrastructure (DFRRI)was not only a radical departure
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[pic] ASSIGNMENT # 1 OF RURAL MARKETING [pic] SUBMITTED BY - SUBMITTED TO - NIPUN BHARDWAJ Mr. ABHISHEK DUTTA RT1903B38 LIM‚ LPU Company Profile Britannia was incorporated in 1918 as Britannia Biscuits Co LTD in Calcutta. In 1924‚ Pea Freon UK acquired a controlling stake‚ which later passed on to the Associated Biscuits International (ABI) and UK based company. During the 50’s
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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South Asian Development http://sad.sagepub.com The Rationale of Self-help in Development Interventions: A Case Study of a Self-help Group Programme in Tamil Nadu Tanya Jakimow JOURNAL OF SOUTH ASIAN DEVELOPMENT 2007; 2; 107 DOI: 10.1177/097317410600200105 The online version of this article can be found at: http://sad.sagepub.com/cgi/content/abstract/2/1/107 Published by: http://www.sagepublications.com Additional services and information for Journal of South Asian Development can be found
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INTRODUCTION: SUSTAINABLE RURAL LIVELIHOOD India’s strong economic growth has consistently tried to include the rural population‚ which is concentrated in areas where rain fed agriculture is the main economic activity. However poverty persists because of limited and inequitable access to productive resources‚ such as land‚ water‚ improved inputs and technologies and microfinance‚ as well as vulnerability to drought and other natural disasters. Low levels of literacy and skills conspire to keep
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To understand the concept of community development and how it relates to social work practice‚ firstly the ’community ’ itself‚ should be defined in the context of social work. Community development is about giving people a fair and just share of available resources. This mode of practice highlights an extension of the skills and methods of social work ’direct ’ practice. Case work and community development‚ as separate modes of practice‚ are blended to empower the disadvantaged. In turn‚ important
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Self-Employment with the help of Integrated Rural Development Programme (IRDP) Introduction The Integrated Rural Development Programme (IRDP) aims at providing self-employment to the rural poor through acquisition of productive assets or appropriate skills that would generate additional income on a sustained basis to enable them to cross the poverty line. Assistance is provided in the form of subsidy and bank credit. The target group consists largely of small
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