Urban vs Rural India About 80 per cent of the Indian population live in villages. When travelling through the length and breadth of this subcontinent‚ one can really visualise the difference betweenrural and urban India. There is a big difference between urban and rural India. One of the major differences that can be seen between rural India and urban India‚ is their standards of living. People living in urban India have better living conditions than those living in the rural parts of India. There
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marketing campaign that will ensure that the community of Chebinie community adopt the use of locally made water harvester. the reason for the campaign for the water harvester is to improve the overall living standards of the people of Chebine. This marketing campaign should be one that can be executeed within the limited time frame‚ given the fact that Herrman and his collegues have a very short time to stay in the area. Also Chebinie is a rural community‚ this marketing campaign ought to focus on
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There has always been a sharp distinction between urban and rural living‚ with each having its particular advantages and disadvantages. From a personal perspective‚ I am more inclined to live in a small town rather than a big city. To me‚ it boils down to more peace and quiet; a better environment to live in; and family safety. To begin with‚ small towns are usually quiet and relatively calm. The pace of life is relaxed and the low number of cars and people makes for a peaceful setting without
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Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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Role of Community Radio What is Community Radio? The expression Community Radio has been defined in different ways. It has been called a local radio‚ people’s radio‚ democratic radio‚ and so on. Community radio is a form of local radio which defines itself as an autonomous entity – and relies on the community for its survival without any commercial aims or objects. Community radio is confined to a small geographical area. It depends on low power transmission covering not more
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observing the sporting events and the community outreach programs I realized then that Colgate is a virtual mecca for this area. So a double standard is evident: the presence of a relatively prestigious college is no doubt an inspiration to local students; but the reality of the matter is - how many of these youths could‚ and would‚ achieve a college diploma? And so for the research paper‚ my selected topic would explore the relationship between the rural poor and education. But more specifically
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RURAL POVERTY ALLEVIATION IN Nigeria In addressing this topic; Rural Poverty Alleviation‚ it is necessary to define each of the words in this phrase. Efforts will therefore be made to clearly describe/define the following words; Rural‚ Poverty‚ and Alleviation. WHAT IS RURAL? To define what is rural is daunting task‚ because the word rural is an inexact term that can mean different thing to different people. For example‚ what is considered rural in a place like United States of America and United
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The impacts of rural to urban movement in India By Azman Shah Individuals are compelled to pursue after improvement when faced with the inadequacy in their lives‚ particularly in rural areas. This pursuance for an improved lifestyle leashes people to migrate from rural villages to the urban areas. The purpose of migration to urban areas is so abundant that it becomes rampant. The purpose of this essay is to distinguish the political‚ social‚ cultural and economic opportunities that affect the issue
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Rural sociology studies the village and urban sociology deals with the city. The city life de pends on the village and what it produces. Similarly‚ the village is very much influenced by the city. Due to the pressures from within and attractions from outside people are flocking towards the cities from the villages. The economic necessity and social deficiency are ‘pushing’ the people out of the village‚ while the attractions of the city are ‘pulling’ them towards their centres. This has resulted
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