it is targeting youth by promoting its products on MTV and hoardings in strategic locating in all metro cities. It is playing the herbal game by positioning its products on the nature and health platform. Company want to increase its penetration of rural product. Facts and figures ----:: i } Ayurvedic soap medimix rose meteorically from Rs.65crore four year ago to Rs.225crore in 2003. ii } Medimix got an ORG rating of nine among soap categories
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CHAPTER.1 INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers. 1.1 DEFINITION FOR CONSUMER BEHAVIOUR * The process by which
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RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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Rural markets From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Rural Markets are defined as those segments of overall market of any economy‚ which are distinct from the other types of markets like stock market‚ commodity markets or Labor economics. Rural Markets constitute an important segment of overall economy‚ for example‚ in the USA‚ out of about 3000 countries‚ around 2000 counties are rural‚ that is‚ non-urbanized‚ with population of 55 million. Typically‚ a rural
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RURAL AGRI- MARKETING IN INDIA - WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCE IN INDIA ABSTRACT Around 700 million people‚ or 70% of India’s population‚ live in 6‚27‚000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency‚ transport‚ and communication has increased the scope
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Consumer Behaviour Report for: VERTU “Life. Beautifully Arranged” 08 Fall Table of Content: 1. Summary 2. Research 3. Target DMP 3.1 Situation & influences 3.2 Information Search 3.3 Evaluation & Post-purchase 4. Factors Influencing Consumer Behaviour 4.1 Store image & Service scape 4.2. Values & Behaviour 4.3 Values impact on choice & decision-making 4.4. Social class & lifestyle 4.5. Self-image & Culture 5. Conclusion 6. Recommendations
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UNIVERSITY OF CAPE COAST THE EFFECT OF TELEVISION ADVERTISEMENT OF ALCOHOLIC BEVERAGES ON CONSUMER BEHAVIOUR.BY AWUA JOSHUA KATE FENTENG LILY ASARE A PROJECT WORK SUBMITTED TO THE DEPARTMENT OF EDUCATIONAL FOUNDATIONS OF THE FACULTY OF EDUCATION‚ IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE DEGREE IN PSYCHOLOGY. MAY‚ 2013. DECLARATIONCANDIDATES DECLARATION We hereby declare that this work is
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Characteristics affecting consumer behaviour ❖ Introduction: - Founded in 1971‚ since then‚ Shangri-la Hotels and Resorts has developed consistantly to become one of the world’s finest hotel companies nowadays. It has received numerous positive feedbacks from customers and awards. - We are going to discuss about the characteristics that affecting consumer behaviour and how Shangri-la has succeeded fulfilling them. ❖ Cultural factors: - Not many people know the fact
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RURAL AND URBAN Imagine that all people live in villages or they all live in cities. How would the life be if people lived the same lifestyle? A proverb in Yemen says‚” Being rural is the best color of lifestyle.’’ In which is meant living in villages is better than living in cities. Well‚ there is no doubt that life in villages is so beautiful‚ and very interesting indeed‚ but at the same there are people who prefer to live in metropolitan cities and this is due to their lust of living
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Factors influencing recruitment and retention of registered nurses across rural Australia Rural Australia is characterised by having a largely industry driven economy‚ being geographically diverse‚ climatically extreme and having a low population density (Rural Health Review 2001; Kidd et al. 2012). Rural Australians are an ageing population‚ with a higher incidence of chronic disease‚ drug and alcohol dependency and a greater proportion of Aboriginal Australians than metropolitan Australia (Blue
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