GOODS IN RURAL MARKET A CASE STUDY OF GHAZIABAD DISTRICT”. Present research paper entitled “POPULARITY OF CONSUMER GOODS IN RURAL MARKET A CASE STUDY OF GHAZIABAD DISTRICT” is mainly based on the hypothesis that‚ there is a vast potential of marketing of consumer goods in Rural areas of the country which is increasing day by day. In India where about 74% population resides in the rural areas and nearly one third of the national income is generated by the rural population
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of Information Technology effecting rural area Er.Hardeep Singh Sidhu (M.Sc‚M.Phil‚M.Tech.) (Lect. in computer science) Department of Computer Science Punjabi University Baba Jogipir Neighbourhood campus‚ Ralla‚ Mansa (Punjab) The researcher are‚ associated with Department of Computer Science at Punjabi University Baba Jogipir Neighborhood Campus‚ Ralla‚ Mansa‚ Punjab (India). Abstract: Research in the field of emergence of IT in rural area has varied applications‚ through which
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Rural-urban linkage generally refers to the growing flow of public and private capital‚ people (migration and commuting) and goods (trade) between urban and rural areas. It is important to add to these the flow of ideas‚ the flow of information and diffusion of innovation. Adequate infrastructure such as transportation‚ communication‚ energy and basic services is the backbone of the urban-rural development linkage approach (Tacoli‚ 2004). There is a positive relationship between adequacy of transportation
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Noor Alsirafi Gail Vagnola EL 111 18 September 2014 Rural Vs. Urban After reading Reyhan Harmanci’s essay “Giving up my small-town fantasy” that was published in 3rd September 2014 in NY times‚ opinions section‚ I do agree her when she told us about her experience in living in two different places (rural and urban). and when she pointed out how big cities differ from small towns.. However‚ I disagree in others thoughts. In the beginning‚ she started by complaining from urban life style and
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RESEARCH ARTICLE RESEARCH ARTICLE Problems and Prospects for Marketing of Rural Products : An Empirical Study of Tribal Regions (India) 1 Shubangi Rajput*‚ 2Bharat Siddhartha and 3Sanjeev Shukla ABSTRACT Purpose – The paper seeks to review problems and prospects of marketing of rural products. Design/Methodology/Approach – Reviews relevant academic literature and primary data collection and analysis of rural producers of tribal region i.e. south Rajasthan regarding problem undertaken for
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NATIONAL RURAL EMPLOYMENT GUARANTEE PROGRAM: The national rural employment guarantee program is considered to be one of the most powerful initiatives undertaken by the government for transformation of rural livelihood improvement in India. “The Mahatma Gandhi National rural employment guarantee act aims to enhance the livelihood security of people in rural areas by guaranteeing hundred days of wage-employment in a financial year to a rural household whose adult members volunteer to do
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than their counterparts in rural areas. But the rural market is huge potential in India‚ as more than 70% of population lives in rural India. So as per the socio economic condition marketer has to plan differently for the rural market. A rural market can be defined as any market that exists in a area where the population is less than 10‚ 000. The rural market in India is scattered and spread over a wide geographical area. Indian market is divided into urban and rural markets. To quote management
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Self-Employment with the help of Integrated Rural Development Programme (IRDP) Introduction The Integrated Rural Development Programme (IRDP) aims at providing self-employment to the rural poor through acquisition of productive assets or appropriate skills that would generate additional income on a sustained basis to enable them to cross the poverty line. Assistance is provided in the form of subsidy and bank credit. The target group consists largely of small
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Rural entrepreneurship‚ Science and technology and Innovations in farm based entrepreneurship venture. A Case study of a farmer inventing accustomed machine for tillage farming. Dr. Priyanka Sharma. Assistant Professor. Department of Life Long Learning. University of Jammu. Jammu. pri.lot2000@gmail.com Abstract. The rural entrepreneurial ventures play a vital role in providing employment and income for the poor and unemployed in rural areas. As the population pressure grows in the land-scarce
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Culture Defined Culture is a complex term that consists of so many things. At the base of culture one would find people who live in social groups and share a way of living which separates them from other human groups. A culture may include rituals‚ religion‚ economic systems‚ language‚ a style of dress‚ a way of cooking‚ and a political system. People who share a culture typically follow the same rules and form a social society. Culture is not inherited‚ but must be learned and shared. A culture
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