Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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NATIONAL RURAL EMPLOYMENT GUARANTEE PROGRAM: The national rural employment guarantee program is considered to be one of the most powerful initiatives undertaken by the government for transformation of rural livelihood improvement in India. “The Mahatma Gandhi National rural employment guarantee act aims to enhance the livelihood security of people in rural areas by guaranteeing hundred days of wage-employment in a financial year to a rural household whose adult members volunteer to do
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in urban areas who are unhappy with their environs – and there are also a lot of people in rural areas who yearn for something different (I live very close to at least a few of these folks – they lived in a small town because they thought it would benefit their children‚ but they’re not happy with the tradeoffs). Having said that‚ I tried to build a list of the most positive aspects of both urban and rural life‚ based on the aspects of each that I find most appealing. I’m quite sure the readers
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Hindustan Lever’s Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory‚ India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market‚ India enhances specific characteristics in many aspects: the consumer preference‚ marketing channel‚ market liquidity‚ distributors and manufactories‚ and so on. Therefore‚ administrators have to make decisions and strategies corresponding to this circumstance
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FUTURE OF RURAL INSURANCE IN INDIA India is fast emerging on the world map as a strong economy and a global power. The country is going through a phase of rapid development and growth. All the vital industries and sectors of the country are registering growth and thus‚ luring foreign investors. And insurance sector is one of them. The rural market in India‚ constituting 742 million people‚ is by far the largest potential market in the world. The annual rural household income of Rs 56‚630 (as per
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Urban versus Rural Living Every country has its own taste‚ lifestyles and certain norms and standards. Every country presents two different types of culture in that very setting. There has always been a sharp distinction between urban and rural living‚ with each having its particular advantages and disadvantages. Both these present contrasting characters with different lifestyles and different perception of life. It has been noted that one of the contrast between
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industrialise in the 1960s and the 1970s why it mainly occurred in the west. This essay will discuss postcolonial Ireland (1920s-1960s). It will define rural fundamentalism and how it informed social and economic policies in Ireland‚ it will focus on how poverty‚ emigration and unemployment and how it played a key role in the eclipsing of the communities of rural Ireland This essay will discuss how the opening up of the economy and the shift in ideologies was essential to the survival of the nation. Moving
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Singh : udai_singh@rediff.com 7838590282 Rural market- opportunities- “India lives in her villages”‚ a maxim attributed to Mahatma Gandhi‚ rings true when we see rural India retaining its old domination of the national population and economy in its 627000 villages‚ even after six decades of a development model that cherishes urbanization and industrialization. Close to 69% of Indians—743 million people or 138 million households—live in rural areas‚ generating 56% of the national income. With
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RURAL NON-FARM EMPLOYMENT IN INDIA: MACRO-TRENDS‚ MICROEVIDENCES AND POLICY OPTIONS Brajesh Jha Agricultural Economics Unit Institute of Economic Growth University Enclave‚ Delhi-110007 Gram: Growth-110007 Phones: 91-11-27667101‚ 27667288‚ 27667365 Fax: 91-11-27667410 E-mail: brajesh@ieg.ernet.in Website: www.ieg.nic.in RURAL NON-FARM EMPLOYMENT IN INDIA: MACROTRENDS‚ MICRO-EVIDENCES AND POLICY OPTIONS Brajesh Jha* ABSTRACT Towards the end of the 1990s‚ the incidence of unemployment
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of Information Technology effecting rural area Er.Hardeep Singh Sidhu (M.Sc‚M.Phil‚M.Tech.) (Lect. in computer science) Department of Computer Science Punjabi University Baba Jogipir Neighbourhood campus‚ Ralla‚ Mansa (Punjab) The researcher are‚ associated with Department of Computer Science at Punjabi University Baba Jogipir Neighborhood Campus‚ Ralla‚ Mansa‚ Punjab (India). Abstract: Research in the field of emergence of IT in rural area has varied applications‚ through which
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