REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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existence of the distinct discipline of rural marketing. Consequently‚ two schools of thought emerged. The first school belived that the products/services‚ marketing tools & strategies that are successful in urban areas‚ could be transplanted with little or no more modifications in rural areas. However‚ the second school saw a clear distinction between urban & rural India‚ & suggested a different approach‚ skills‚ tools & strategies to be successful in rural markets. What differentiates
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following short essay questions‚ please read them carefully and follow instructions." Open book exam does not mean rewriting what is in the Book" Your understanding and your thoughts will be put together to make the best answers. I personally do believe in both your understanding and your thoughts. =========================================================== The following questions are short essay questions‚ requiring responses of approximately 500 words each. All questions will be weighted
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Master of Business Administration Ist Semester 101: MANAGEMENT PROCESS AND ORGANISATIONA L BEHAVIOUR OBJECTIVES The purpose of this course is help the students to understand management functions‚ to familiarize themselves with the practice of management‚ to develop an understanding of behavioural process of the organizations as a whole‚ and to cultivate an insight into the individual behaviour at work place. UNIT-I Meaning‚ Nature and Scope of Management; Emergence of Management Thought – Classical
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INFORMATION TECHNOLOGY AND RURAL MARKETING IN INDIA Dr. Parag R. Kawley (M.Com. B.Ed.‚ Ph.D.) Lecturer‚ New Arts‚ Commerce & Science College‚ Wardha – 442001 (MAH.) Email : paragkawley@rediffmail.com Dr. Ravish A. Sarode (M.Com.‚ M.Phil.‚ M.A.(Eco)‚ Ph.D.) Associate Professor‚ R.S. Bidkar College‚ Ta. Hinganghat‚ Dist. Wardha. Email : Ravish_Sarode@rediffmail.com * INTRODUCTION Many of the developing countries have faced a complex set of challenges due
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MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL PROGRAM ASSIGNMENT MARKETING STRATEGY Full name : NGUYEN HO THIEN DUY Student ID : 2451950 Class : MBAOUM0912 Subject : MARKETING STRATEGY Instructor : Ph.D NGUYEN XUAN MINH Content INTRODUCTION page 3 CUSTOMER ANALYSIS page 4 COMPETITORS ANALYSIS page 7 POSITIONING ANALYSIS page 8 SEGMENT ATTRACTIVENESS page 9 In this time‚ the traffic jam in big
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MCQs Basics of Marketing – MBA SEM-I Chapter 1. 1. Marketing is about ensuring the right------‚ in the right-------‚ at the right----‚ at the right -----. a. Product / place / time / price b. Price / offer / price / time c. Thing / place / time / price d. None of the above 2. ------------is a place‚ where everything connected with a certain market can be found. a. Supermarket b. Metamarket c. E- retail d. All the above 3. A marketing strategy that is developed by thinking about
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known as Sam Walton) was born in Kingfisher‚ Oklahoma on March 29‚ 1918. He lived until April 5‚ 1992. After being voted the most versatile boy in high school‚ he went on to the University of Missouri. After some years in the retail business including working at a J.C. Penney in Des Moines‚ and after serving in the army from 1942-1945‚ he bought a Ben Franklin store. He used a $25‚000 loan from his father in law to buy the store. He worked with his brother James and they were successful but Sam was not
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years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. But often‚ rural marketing is confused with agricultural marketing – the latter denotes marketing of produce
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Why do we celebrate the 4th of July? Most people in the United States celebrate the 4th of July‚ but do you know exactly why the holiday is so important to our country? Imagine how you would feel if someone older than you (maybe an older sister or brother) kept telling you what to do all of the time and kept taking more and more of your allowance. That is how the colonists felt in the years leading up to 1776. Great Britain kept trying to make the colonists follow more rules and pay higher taxes
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