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    |Final exam : | |International marketing MBA 2012 | | | |Student name : Sameh ahmed Salem Mohamed

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    Post-MBA‚ I hope to become Business Development Manager in a Homeland Security Technology company such as Lockheed-Martin‚ Raytheon or Boeing. Thereafter I hope to advance to Business Development VP in a similar company‚ and finally to assume a position as CEO of a Global Business Unit‚ managing thousands‚ with annual revenues of over $500 million. As a Product Manager in my company’s System Security Group‚ I’ve had opportunity to work with the Group’s President‚ who is a Stanford GSB Executive

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    MBA TAKE HOME ESSAY QUESTIONS AND ANSWERS ON RESEARCH METHODS 1. Identify the most appropriate study design for the research proposal you are Planning to develop. A study design is the procedure that guides a researcher on how to collect‚ analyze and interpret observations. It is a logical model that guides the investigator while he navigates through the various stages of the research. Study types can be classified severally depending on the research strategy employed. A study type can be non-interventional

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    EIILM UNIVERSITY‚ SIKKIM TERM END EXAMINATION‚ SEPETEMBER-2012 EXECUTIVE MBA (1 SEM/ 1YEAR) MARKETING MANAGEMENT Time: 3 hours M.Marks:60 Note: - All questions are compulsory. All questions carry equal marks. 1- The market in large town catering to the needs of villages and towns is known as----- a) Local marketb. c) Regional marketc. b) National marketd d) Global market 2- Objective of -------concept is profit through customer satisfactiona

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    MB0046_MBA_Sem2_Fall/August 2012 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement. Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand? Q.3 Explain in brief the process involved

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    MODEL QUESTION PAPER PATTERN In view of current challenges in imbibing quality in MBA education‚ the following changes are proposed by the Board of Examination in the Evaluation pattern of I Semester MBA from Jan/Feb 2012 examination on wards. Construct of Question Paper All 8 Modules should be given importance and questions need to be jumbled from all modules. No question should be set from practical component part of the syllabus. Theory based courses Subjects Knowledge based questions 1. Any

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    FUNDAMENTAL OF MARKETING FOUNDATION IN ART Name: Student ID: Tutorial Group: Question 1: A) Based on following text‚ answer the questions below: i) Explain the difference between wants and needs. (4marks) ii) Identify the example of wants and needs from the text above. (6marks) B) Monitoring new technology is essential to keep up with competitors in today’s marketing environment

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    1. What are the important issues that need to be addressed when conducting marketing research in a foreign country? Cultural differences‚ racial differences‚ climatic differences‚ economic differences‚ religious differences‚ historical differences‚ language differences‚ differences in actual and potential target groups. 2. What are the factors that add to the complexity of international marketing research? Ethnocentrism‚ polycentrism‚ regiocentrism‚ geocentrism. 3. What are the steps

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    CONVERSE Question 1 Need: Protection for the feet Wants: Cheap shoes which are comfortable and customizable. Demands: Emerging artists‚ designers and musicians wearing Chucks because of their affordability‚ simplicity and classic look. Now‚ anti-establishment rock fans beg Converse to feature a shoe by their favourite artist. Question 3 Production concept: The idea that consumers will favour the products those are available and highly affordable‚ and the idea that the company

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    marks out of a maximum of 10 marks for the internal performance of the student. The Semester Examination wif! carry 90 marks. There will be two Sections; A and B. Section A worth 24 marks will have four theory questions of 12 marks each‚ out of which a candidate will attempt only two questions. Section B worth 66 marks will contain a case. COURSE CONTENTS 1. Meaning‚ Need and Processes of Strategic Management‚ Business Policy‚ Corporate Planning and Strategic Management; Single and Multiple SBU

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