MASTER OF BUSINESS ADMINISTRATION (MBA YEAR 2) JANUARY 2011 INTAKE COURSE AND ASSIGNMENT HANDBOOK Copyright© 2011 THE MANAGEMENT COLLEGE OF SOUTHERN AFRICA All rights reserved‚ no part of this book may be reproduced in any form or by any means‚ including photocopying machines‚ without the written permission of the publisher MANCOSA: MBA YEAR 2 1 TABLE OF CONTENTS 1. WELCOME 1.1 MESSAGE FROM PRINCIPAL AND CHAIRMAN OF THE BOARD OF GOVERNORS 1.2 MESSAGE FROM THE ACADEMIC MANAGER
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National College of Business Administration and Economics Class: MBA (Executive) 904875-1302385Subject: Management PRESENTED TO: Memoona Zareen PREPAYED BYAmir Khan (Sp14-0343) Haider Ali (Sp14-0344) Tahir Butt (Sp14-0342) Nadia Khan (Sp14-0389) CONTANT: SWOT ANALYSIS OF Qmobile Cell Phone Company AND THE IMPLICATION OF PORTER’S 5 FIELD FORCES INTRODUCTION: Type: Public Company Industry:Telecommunications equipment Founded:2009 Founder(s):Zeeshan Pervaiz Akhtar Headquarters:Pakistan
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Model questions for Global Marketing Outline and discuss the principal causal factors that encourage firms to undertake the international marketing of their products and services. Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. “The global competitor will seek to standardise his offering everywhere” (Levitt). Critically evaluate this view with specific reference to a firm’s international
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MARKETING MANAGEMENT Lisbon MBA – FT 2013 Case: Facebook Harvard Business School Case 9-808-128 (2011) Ricardo Cepa 1.Why do people use Facebook and what do they do when they are there ? Since the launch of Facebook ‚ constant updates and needs or wants‚ triggered this social network‚ broadening its scope permanentely. To answer the question why people use facebook‚ I believe the question what is the profile of the users
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THE RURAL CHALLENGE: EMPOWERING RURAL COMMUNITIES TO ACHIEVE GROWTH & SUSTAINABILITY. ABOUT US: The Chairpersons of the Kerry Executives of the Irish Rural Dwellers Association‚ the Irish Farmers Association and the Gaelic Athletic Association have engaged in a study of the challenges facing rural Kerry and are calling for the establishment of a forum‚ which will enter into dialogue with the relevant government departments with a view to maintaining and supporting rural communities
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net/gahuja/international-marketing-11102521 Question examples Using relevant international marketing concepts‚ critically analyse the claim that a ‘glocalised’ marketing approach is the key to success for international companies（eg. KFC）. Definition 2 or 3 advantage Evidences：Against global standardization‚ some international company use standardization failed (evidence‚ some people said disadvantages=>name and year) like global is not good =>glocal is better From the perspective of an international marketing executive
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Is Fox hunting with hounds cruel to be kind or just cruel? Fox hunting was made illegal in England in 2004. This act was later repealed and two thirds of England’s population are against the repeal of this law. In order to answer the question is fox hunting with hounds cruel to be kind or just cruel we must look at the opinions of both sides of the argument. One of the most impressive arguments for fox hunting is that it is traditional. The minority of the English public are fox hunters
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ON “To study sales potential of Aircel ’’ [pic] (Region - BAREILLY) FOR THE PARTIAL FULFILMENT OF THE B.B.A PROGRAM OF M.J.P.ROHILKHAND UNIVERSITY‚ BAREILLY SESSION- 2008-2011 Submitted to:- Submitted By: - Ms. Sandhya Tripathi Pramod Kumar PROJECT GUIDE B.B.A.- VI th Sem. (c) I.I.M.S‚ Bareilly. Roll
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BRITISH BUSINESS STUDIES DEGREE PROGRAMMEB.A. (HONS) IN BUSINESS ADMINISTRATIONMKT 473: MARKETING COMMUNICATIONSFINAL EXAMINATION: REVISION | | Question 1“Green Marketing” appears to gain popularity among marketers today. To some marketers it helps them to develop a competitive advantage. The Directors of Cathay Pacific Airways seems to believe strongly in the advantages of “Green Marketing”.As the Regional Manager for Cathay Pacific Airways‚ you are asked to provide some inputs on what
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PART A (30 Marks) Time: 60 minutes INSTRUCTIONS: Answer ALL questions. Use the OMR sheets provided. 1. Any paid form of non-personal communication about an organization‚ good‚ service‚ or idea‚ by an identified sponsor is called________________. A. sales promotion B. personal selling C. advertising D. public relations 2. Which of the following is the factor that should be considered when setting a budget? A. Stage in the product life
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