------------------------------------------------- MARKETING : Is the management process responsible for identifying‚ anticipating and satisfying customer profitability requirements.(CIM). Marketing is the delivery of customer satisfaction at a profit. THE MARKETING ENVIROMENT PESTLE: *POLITICAL *ECONOMICAL *SOCIAL * TECHNOLOGICAL *LEGAL *ENVIROMENTAL * ------------------------------------------------- MANAGEMENT TASKS IN MARKETING: * Research * Analyze * Plan / Forecast
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Rural Development In India India has been a welfare state ever since her Independence and the primary objective of all governmental endeavors has been the welfare of its millions. Planning has been one of the pillars of the Indian policy since independence and the country’s strength is derived from the achievement of planning. The policies and programmes have been designed with the aim of alleviation of rural poverty which has been one of the primary objectives of planned development in India
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Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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Nicorette and NicoDerm CQ Case Study The Opportunity: How to identify your key target and focus your plans on this group only‚ to improve business impact and financial effectiveness – coming from a second-to-market position? Background: The Product - Nicorette is a smoking cessation chewing gum. NicoDerm CQ is an over-the-counter smoking cessation patch administered via a 3 step graduated program. It is marketed as NiQuitin CQ in Europe and Nicabate in Australia/NZ. They are SmithKline
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Case study 2 19 marks (Red Bull) Question 1 Discuss 2 red bull greatest strength and 2 risks? Pros and cons Although Red Bull is a fairly young brand‚ it is currently the worldwide market leader in energy drinks. Today‚ Red Bull sells more than 4 billion cans of energy drinks each year in more than 160 countries. Red Bull’s success over the past 20 years can be attributed to the company’s ability to highlight its strengths and minimize its weakness Strengths 1. Red Bull’s marketing strategy Red
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Discuss the changes in rural areas and their impact on gender. Is modernization and development the answer? Poverty is highly found in rural areas where there is a lack of education‚ healthcare‚ limits access of choices‚ and numerous challenges for its habitants. A major cause of poverty among India’s rural people is the lack of access to productive assets and financial resources as well as high levels of illiteracy. According to International Fund for Agricultural Development (IFAD) women in
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Clocky is not ready to be manufactured. The unsolicited media attention Clocky received immediately sparked the interest of consumers both needing and wanting such a product. The challenge lies in keeping the interests of the consumer until Clocky is fully developed and ready for the market (± 1 year). o The unavailability of Clocky can lead to frustrated consumers which may affect the chances of them buying Clocky at a later point in time o The excitement/hype created for Clocky may also wear
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to 375 million in 16 years. However‚ this is not the case in MEDCs‚ which instead face the phenomenon of counter-urbanisation where people choose to move away from the bustling city to the quieter rural environment. Positive impacts (Reasons for urbanisation) Wage and employment differentials Economic advancements are better in the city for migrants due to higher wages and increased number of working days. For example‚ In Dehli‚ rural migrants’ income increase by 150% compared to those in
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MARKET SITUATION AND SEGMENTATION In the 1980s‚ the mature German beer market experienced declining sales due to the emergence of trendy‚ lifestyle-softdrinks and alcoholic mixed drinks. Especially the small breweries were suffering from this development‚ such as the Bavarian Peter Brauerei. Thus the company had to come up with a new idea in order to keep the business running. In 1985‚ the master brewer Dieter Leipold (see attachment A2) started research on an organically brewed non-alcoholic drink
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Sociologists have identified a number of different types of rural communities‚ which have arisen as a result of changing economic trends within rural regions of industrial nations. The basic trend seems to be one in which communities are required to become entrepreneurial. Those that lack the sort of characteristics mentioned below‚ are forced to either seek out their niche or accept eventual economic defeat. These towns focus on marketing and public relations whilst bidding for business and government
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