RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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Rural Informatics in India – An Approach Paper 1.0 Introduction “Just as the whole universe is contained in the Self‚ so is India contained in the villages”… This has been said by none other than Mahatma Gandhi‚ the Father of our Nation and the visionary architect of India’s Rural Development Programmes. The villages epitomize the soul of India. With more than 70% of the Indian population living in rural areas‚ rural India reflects the very essence of Indian culture and tradition. No wonder
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Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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SEMINAR PAPER FOMT 1.2: Forest-Related Development and Land Use Policy Seminar Topic: Migrations and effects on Rural Development - A Case of Ghana Supervisor: Prof. Jurgen Pretzch Submitted by: By Ataa- Asantewaa Martha (Student of M.Sc. Tropical Forestry and Management) Submitted to the Institute for International Forestry and Forest Products‚ Faculty of Forest-Geo-and-Hydro Sciences‚ TU Dresden 2012 Abstract Migration continues to dominate discussion on both social
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Paradigm of Rural Tourism in Serbia in the Function of Village Revitalization NAME: CATHERINE ALBONS ID NUMBER: IIC 120801419 TITLE OF COURSE: TOURISM FIELD STUDIES COURSE CODE: DDT 2324 PROGRAMME: DIPLOMA IN TOURISM MANAGEMENT 1) According to the journal‚ why is Serbia favorable for developing rural tourism? According to the journal‚ Serbia favorable for developing rural tourism because in the first place it preserved nature‚ mild climate‚ clean air‚ unpolluted
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Rural Tourism and Rural Development. Introduction: Rural tourism in India: Prospects for rural tourism in India: Role in Rural development: Conclusion: Introduction: Indians believe in holidays: The country has among the largest number of public holidays in the world. Yet the most common reason for getting away is to "visit a native place." Migrant workers return to their family farms at harvest time. Others return to their villages for an annual pilgrimage. The concept of a holiday where you
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Rural Tourism concept and definition for the Oku Sub-Division In current world‚ the rural and its development is considering as a phenomena for new break‚ scene‚ scenery‚ environmental richness and its promotion and increasingly regarded as an imperative element. Historical monuments‚ edifices‚ traditional rural mores‚ customs and the social order are being paid more attention. Universally‚ in some more reachable rural regions‚ there has been incursion of population; often the people are despondent
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Product Market Analysis Introduction to the Company – Parle Agro Pvt. Ltd. Parle is a leading Indian Food and Beverage Company‚ the only Indian transnational giant with the past experience of having successfully launched leading soft drink brands like “Frooti‚ Apply‚ N-Joi and Bailley”. Today its brand portfolio consists of No. 1 brands like Frooti along with Apply‚ N-Joi and Bailley. Parle agro was the first to identify the dormant mango segment in India and launch India’s first national
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Aging in a Rural Community Wanda W. Jones Webster University Introduction Living and aging in a rural community has many challenges. The aging of America in rural communities has gone from being the prominent lifestyle of American citizens to approximately a quarter of the country living in rural areas. Because elders prefer to remain in their homes and age in place‚ living in rural communities presents barriers that are not easily overcome. Transportation is a critical component of aging
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Moneycontrol.com Wed‚ Dec 02‚ 2009 at 17:42 FMCG battle: P&G turns up the heat‚ launches 2 products Global giant Procter and Gamble (P&G) has stirred the FMCG (Fast Moving Consumer Goods) market in India by launching two products in the mass and mid segment. What could be the impact of this move and can we expect another round of price war between Hindustan Unilever (HUL) and P&G‚ CNBC-TV18’s Tanvi Shukla answers. Detergents Stabilize Membrane Proteins Zitterionic‚ Non/Anionic
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