Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the rural areas as there are in the urban
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MODERNITY AND ITS REPRESENTATION IN RURAL SOCIOLOGY LUTGARDA L. TOLENTINO Philippines being a third world country strive for development and hunger for progress. Since the discussion in the article is not quite familiar to me‚ I just focus on its content based on what I understood. It says that we need to handle modernization properly to have a so-called progressive country. Well‚ Is modernization totally answers the problem in our society? There are many programs that our government established
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The Problems and Prospects of Rural Development in Bangladesh: A study on some selected geographic area. Chapter 1 1.1 Introduction Bangladesh with its 38% people living below poverty line and 18% living in absolute poverty is suffering from acute rural-urban economic disparity coupled with illiteracy‚ lack of proper health and sanitation facilities. The country’s economy is basically an agrarian one with vast majority living in rural areas. The agriculture sector is unable to provide any
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Caso P&G Año: 2013 What principles guide promotion planning at P&G for the light duty liquid detergent category (LDL)? Before analyzing H80‚ it is important to study the broader picture. First of all‚ America’s Light-Duty Liquid Detergent (LDL) is a very mature and steady market. The market’s annual growth is forecasted at a very low 1%. The market has already grown‚ it is highly competitive and product offers are saturated. This means there’s a low maneuvering angle for an out-of-the-box
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URBAN AND RURAL AREAS Human settlements are classified as rural or urban depending on the density of human-created structures and resident people in a particular area. Urban areas can include town and cities while rural areas include villages and hamlets. While rural areas may develop randomly on the basis of natural vegetation and fauna available in a region‚ urban settlements are proper‚ planned settlements built up according to a process called urbanization. Many times‚ rural areas are focused
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Comparative scenario of education facilities in urban and rural India Education should be counted in one of the basic need of a human in today’s time. In today’s society it should be considered as an essential means of survival. It is one of the most powerful instrument for reducing the prominent differences existing in society. Therefore ensuring quality education for all should be a key factor which every government should take into account while striving towards a better country for it’s people
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these are just raw data‚ finish them. Characteristics of rural areas used Rural areas are large and isolated areas of an open country with low population density ECONOMIC GROWTH used Economic growth can simply be defined as A positive change in the level of production of goods and services by a country over a certain period of time Economic growth is the increase of per capita gross domestic product (GDP) or other measure of aggregate income‚ typically reported as the annual rate of change
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Voting behaviour in rural and urban areas of Punjab Dr. Mughees Ahmed 1 Abstract The study of voting behavior of the rural and urban voters is the main objective of this paper. Ideological and biradari (clan‚ tribe) based considerations of voters are discussed in this case. Biradarism (casteism‚ tribalism) is the main component of this behavior. It has a very deep impact on political alignments of the people of Punjab. This factor gained more importance in the era of non-political governments
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Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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Rural Urban Migration Aaapka Naam kya hai? Mera Naam “Bechaara” Hai Bechara ji..aap kahan jaa rahe ho? Mein apna gaon chod ke “Seher” Jaa raha Hoon Aap apna gaon chod ke seher kyun jaa rahe ho? Sahab jii…mein he kya…mere bahaut yaar dost jaa chuke hain..or ab mein bhi jaa raha hoon Lekin Kaaran toh bataoo….Bechara Ji Sahab jii…ek kaaran ho toh bataun…lekin aap zor de rahe ho toh sunoo.. Reasons for Rural-Urban Migration • Poverty/Low Income • • • • Unemployment Wage
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