Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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new delhi INCLUDEPICTURE http//files.myopera.com/RAVI-RAWAT/albums/423534/IIPM20Logo.jpg MERGEFORMATINET Internship report on Marketing strategies of amway corporation Area of research marketing (20th June‚ 2014 till 6th August‚ 2014) Under the guidance of mr. Vikas samania Submitted by kapil gupta Batch SS/2013-16 Section SSU ID no. dl1316ssiche-ugpc11741(del-2-da-58288) Phone No. 9250239995 E-mail kapilgupta854@gmail.com Acknowledgement It is well-established fact that behind every achievement
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MARKETING STRATEGY Objectives: • Understand the importance of strategic positioning and its relationship to the mix. • Learn to maximize marketing potential by managing portfolios of activities & brands. SESSION 1 (12/01/12) Introduction to Strategic Marketing: Strategic segmentation [pic] [pic] Strategic mission: (company website_The Coca Cola Company_Barilla) Company mission: (company website _ About us) • Values (shared
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Key Points for Carvel Ice Cream Key Points 1. Dairy products are not very popular in China. Health concerns and a large lactose intolerant population are obstacles Wang must consider. 2. Carvel has a very limited ($20‚000) advertising budget for the year. Radio and television advertising are ruled out by the low budget. 3. Several segments of the Beijing population are potentially promising to Carvel. The three most attractive segments are (1) middle and upper class Chinese professionals‚ (2)
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SEXUAL HARASSMENT IN THE WORKPLACE NSW‚ AUSTRALIA Despite 24 years of legislation‚ sexual harassment remains a problem in our workplaces. Sexual harassment comes at a considerable cost‚ both to affected individuals and to business. It is important that employers take active steps to prevent sexual harassment and respond effectively when it occurs. Definition of sexual harassment Sexual harassment is defined in the Sex Discrimination Act 1984 (Cth) as ‘any unwelcome or unwanted sexual behaviour
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for employment generation is a propitious opportunity to implement strategies for generating full employment in the country. This report‚ which builds upon work done by the International Commission on Peace & Food in the early 1990s‚ confirms the potential to generate sufficient employment opportunities for all new entrants to the workforce as well as to absorb the current numbers of unemployed and underemployed. It includes strategies and policy recommendations designed to maximize the effectiveness
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in the past. What is/was their strategy? Is/Was it a sound strategy? Do/Did they have a competitive advantage? Do/Did they have a sustainable competitive advantage? Is/Was the organization adhering to their strategy or deviating from it? Where are/were they strong? Where are/were they weak? If you were President of the organization‚ what recommendations would you make to ensure success with this strategy? NOTE: I have often heard people say‚ we need a new strategy. It is IMPERATIVE to understand
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Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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Solar Energy Products Marketing In Rural India Rajshekhar Patne The recently released Global Status Report on renewable says that grid-connected solar Photovoltaics (PV) has been the fastest growing energy technology in the world with 50 per cent annual growth in cumulative installed capacity in last two years. The majority of the above capacity comes from Germany‚ Japan‚ Spain‚ and the US which have installed small PV systems (a few kilowatts to tens of kilowatts) on their rooftops
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Company Profile Being introduced into the market from 1958 in Hanoi‚ the product Trang Tien ice cream‚ owned by Trang Tien Ice Cream Joint Stock Company‚ has earned quite a big reputation and become a well-known product in the confectionery industry throughout the country. Trang Tien Ice Cream JSC (Trang Tien‚ for short) has received the Vietnamese Products Favored by Consumers award in 2011 (ongmienui.com n.d.) and Thang Long Golden Brand award (kemtrangtien35.com n.d.)‚ in return to its over-fifty-year
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