2. The way Indian economy is making progress for the last few years‚ is fairly rapid and impressive. Continuation of the same trend in the next five years should result in substantial advancement in prosperity as compared to developed countries. However‚ complacency can be disastrous for any country. Also there is no harm to give further fillip to growth rate in future. With this attitude I would like to suggest the following ares of improvement for aster development of India’s economic prosperity
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www.ijars.in Case Study Rural Marketing: A Case Study on Hindustan Unilever Limited Author: Manpreet Kaur * Address For correspondence: Assistant Professor‚ Guru Gobind Singh College for Women‚ Sector – 26‚ Chandigarh Abstract: In recent years‚ rural markets have acquired significance‚ as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity
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about 17 per cent below 2007 levels‚ when tourism was at its peak”(http://www.irishtimes.com/newspaper/ireland/2012/0912/1224323910231.html). Due to the falling number of tourists visiting‚ hotels are forced to slash their prices and many hotels in rural areas such as Cahersiveen have been forced to close after only a year in business. In relation to tourism in South Kerry‚ much of it is focused in and around Killarney which is seen as the ‘hub’ of tourism. Day trips visiting ‘The Ring of Kerry’ bring
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A CASE STUDY ON THE RURAL BANK OF SUARES To be submitted to Mrs. Dina Wong-Remoto in partial fulfillment of the requirement in Management 12-D Earl Adrian C. Aseñas Gil J. Buenavista Georgette Mae P. Dineros Christine Y. Lu Ma. Nathalie D. Refamonte Divina Mari A. Tubat January 24‚ 2014 I. Central Problem Major Problem: Should Rural Bank of Suares (RBS) expand and open a new branch in the city? Minor Problem: If they choose to do so‚ what is the best way to expand
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Comparison and Contrast Eng. 1 Country Living vs. City Living There are many advantages and disadvantages of choosing to live in the country or to live in a city; such as social setting; air quality; employment; and entertainment. The advantages of living in a city outweigh the advantages of living in the country. When living in the country there are fewer people to interact with compared to city living. Your closest neighbor may be a mile or more away and there are not as many people to
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RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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Future of rural Markets RURAL MARKETING-THE FUTURE OF INDIAN INDUSTRY. Indian agricultural industry has been growing at a tremendous pace in the last few decades. The rural areas are consuming a large number of industrial and urban manufactured products. The rural agricultural production and consumption process plays a predominant role in developing the Indian economy. This has designed a new way for understanding a new process called Rural Marketing. The concept of rural marketing has to
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International Journal of Business and Management September‚ 2008 Comparative Analysis of Rural and Urban Indian Consumers’ Attitude towards Foreign Products Jagwinder Singh (Corresponding Author) Lecturer (Senior Scale)‚ Dept. of Management‚ Dr B R Ambedkar National Institute of Technology (Deemed University) Jalandhar-144011‚ Punjab‚ India Tel: 091 98885 03708 E-mail: jagwinpandher@yahoo.co.in B B Goyal Reader‚ University Business School‚ Panjab University Chandigarh-160014‚ India Tel: 091
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RURAL AGRI – MARKETING – WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCTS ABSTRACT: India is basically an agrarian society‚ mostly dependent on agriculture‚ since times immemorial. Rural marketing is as old as civilization. Surplus of the agro-products were exchanged in earlier days by barter system. Gradually‚ the scenario has changed with the introduction of currency‚ transport and communication. This has relatively increased the scope of rural marketing. There are networks of co-operative societies
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Understanding the rural consumer The biggest challenge is to understand the perceptions‚ viewpoints and actual needs of the rural people‚ which is dramatically different from urban people. Low per capita income India is the fourth largest economy in the world due to a strong economic growth but still has a low per capita income of 1570 dollars It results in low consumption pattern as compared to the urban population. Low literacy levels There are not enough opportunities for education in rural areas
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