Coimbatore India. PROJECT REPORT ON “A Study On Consumer Behavior in Rural Market” A Report submitted in partial fulfillment of the requirement for the degree of MBA Program BY S. SIVA PRASAD H.T. NO: 11P35F0619 Bhavan NIFTE School Of Business‚ Bangalore (Affiliated to Bharathiar University) (2011-2013) DECLARATION I hereby declare that‚ this project report entitled “A Study On Consumer Behavior in Rural Market” Of project work undertaken by me‚ Bhavan NIFTE School Of Business
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Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’‚ though used very frequently in various forums‚ have eluded any precise and non- controversial definitions. When we join them‚ the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and‚ more often than not‚ poor prescriptions. The Indian rural market with its vast size and demand base offers great
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including what is normal (culturally acceptable) and what is deviant (against the norm) Sociology: scientific study of social/patterned/repeated behavior (social structure) or sociology is the study of people and how they behave in groups Rural Sociology: same but with rural populations. Ten Sociological Concepts (1) Society: people who share a culture and live together. People in same society live with same social structure. (2) Culture: a set of interrelated beliefs‚ values‚ and norms and their physical
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Rural Entrepreneurship-One key to Rural Revitalization Abstract Entrepreneurship can play an important role in rural development. “Entrepreneur means one who creates a product on his own account‚ who ever undertakes on his own an industrial/trading enterprise in which work men are employed”. If entrepreneurships really encouraged in rural area it would‚ of course‚ be instrumental in changing the face of rural areas by solving the problems
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POVERTY AS A CHALLENGE 1. A person is considered poor if his or her income or consumption level falls below a given minimum level necessary to fulfil basic needs. Each country uses an imaginary line that is considered appropriate for its existing level of development and its accepted minimum social norms. This is called the poverty line. While determining the poverty line in India‚ a minimum level of food requirement‚ clothing‚ footwear‚ fuel and light‚ educational and medical requirements‚ etc
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Rural Diversification: The Lake District: Farm Diversification: In the Lake District‚ there are a number of ways in which farm diversification has taken place. For example‚ as the income that farmers receive has decreased‚ they have to creative new ways to make money. On way of doing this is when their sheep are clipped‚ although their fleece is poor quality and colour‚ they can sell it for loft insulation or carpets. Also‚ the Lake District has become a popular tourist destination and as a result
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RURAL AGRI- MARKETING IN INDIA - WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCE IN INDIA ABSTRACT Around 700 million people‚ or 70% of India’s population‚ live in 6‚27‚000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency‚ transport‚ and communication has increased the scope
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Rural Informatics in India – An Approach Paper 1.0 Introduction “Just as the whole universe is contained in the Self‚ so is India contained in the villages”… This has been said by none other than Mahatma Gandhi‚ the Father of our Nation and the visionary architect of India’s Rural Development Programmes. The villages epitomize the soul of India. With more than 70% of the Indian population living in rural areas‚ rural India reflects the very essence of Indian culture and tradition. No wonder
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Livelihood Finance and Training POVERTY IN THE PHILIPPINES Uplift Training By Vivian G. Villegas – Uplift 2004 General Objective: To understand and know about some causes and effects of poverty‚ its impact on society. Objectives: At the end of the seminar the participant will be able to: 1. Describe the situation of poverty in the Philippines. 2. Identify some causes and effects of poverty. 3. Enumerate some programs and some solutions to alleviate poverty. Participant: All Staff Length
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Dr. Cappiello English 2 October 10‚ 2013 Scott Thomas Poverty Poverty in America today‚ is an unrecognized social dilemma that exists everywhere from the nation’s largest cities to the rural back country. As Galbraith noted‚ "People are poverty-stricken when their income‚ even if adequate for survival‚ falls radically behind that of the community.” By this definition‚ a substantial number of people in America live outside categories regarded as acceptable
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