[pic] ASSIGNMENT # 1 OF RURAL MARKETING [pic] SUBMITTED BY - SUBMITTED TO - NIPUN BHARDWAJ Mr. ABHISHEK DUTTA RT1903B38 LIM‚ LPU Company Profile Britannia was incorporated in 1918 as Britannia Biscuits Co LTD in Calcutta. In 1924‚ Pea Freon UK acquired a controlling stake‚ which later passed on to the Associated Biscuits International (ABI) and UK based company. During the 50’s
Premium Marketing
it is targeting youth by promoting its products on MTV and hoardings in strategic locating in all metro cities. It is playing the herbal game by positioning its products on the nature and health platform. Company want to increase its penetration of rural product. Facts and figures ----:: i } Ayurvedic soap medimix rose meteorically from Rs.65crore four year ago to Rs.225crore in 2003. ii } Medimix got an ORG rating of nine among soap categories
Premium Rural area Celebrity Ayurveda
Advanced Writing Final Essay Poverty in Egypt Mostafa Emad 113195 The problem of poverty in the Egyptian society According to El laithy H. (1998)‚ Poverty is defined as a shortage in money that the people cannot afford the basic needs that are food‚ water‚ shelter‚ education and health care. There are about 85 poor country all over the world including Egypt. Egypt is one of the countries that suffer from a high percentage of poverty in the Arab world and in the whole
Premium Poverty
RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
Premium Retailing Shopping mall Product
Rural markets From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Rural Markets are defined as those segments of overall market of any economy‚ which are distinct from the other types of markets like stock market‚ commodity markets or Labor economics. Rural Markets constitute an important segment of overall economy‚ for example‚ in the USA‚ out of about 3000 countries‚ around 2000 counties are rural‚ that is‚ non-urbanized‚ with population of 55 million. Typically‚ a rural
Premium Marketing
THE RURAL CHALLENGE: EMPOWERING RURAL COMMUNITIES TO ACHIEVE GROWTH & SUSTAINABILITY. ABOUT US: The Chairpersons of the Kerry Executives of the Irish Rural Dwellers Association‚ the Irish Farmers Association and the Gaelic Athletic Association have engaged in a study of the challenges facing rural Kerry and are calling for the establishment of a forum‚ which will enter into dialogue with the relevant government departments with a view to maintaining and supporting rural communities
Premium Rural Rural economics Rural culture
ARTICLE IN PRESS Journal of Rural Studies 22 (2006) 117–128 www.elsevier.com/locate/jrurstud Re-conceptualising rural resources as countryside capital: The case of rural tourism Brian Garrod Roz Wornell‚ Ray Youell Institute of Rural Sciences‚ University of Wales Aberystwyth‚ Llanbadarn Campus‚ Aberystwyth‚ SY23 3AL‚ UK Abstract Commentators tend to agree that the rural resource is becoming increasingly subject to pressures arising from an ever wider range of economic‚ social‚ political
Premium Tourism
RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
Premium
Mar’02-May’02 Issue 31 RURAL LIVELIHOODS Kirankumar Vissa (AID Maryland) Why are they begging on the trains? When you are traveling in India‚ you are invariably forced to ask yourself‚ “What do I do when someone comes to me begging on the street or in the train?” Many say that by giving them money‚ you are only encouraging them not to work for their living - that you are encouraging them to remain poor. But‚ are the people who say this doing anything that helps remove the poverty? Should we‚ instead
Premium India
LADI AND CHIKOR LADI AND CHIKOR is backward village in India. It comes in rural area. Firstly I want to give description about ladi and chikor: - Population:- Near 2000 Electricity & transportation& education Ladi & chikor’s people are fight with lack of electricity‚ lack of good road‚ Lack of education. There are 90 % people are uneducated lots of people are depend on Agriculture
Premium Employment Minimum wage Health care