Measuring poverty Poverty is the condition of lacking basic human needs such as food‚ clean water‚ health care‚ clothing‚ and shelter due to the inability to afford them. This is also referred to as absolute poverty or destitution. Relative poverty is the condition of having fewer resources or less income than others within a society or country‚ or compared to worldwide averages. When measured‚ poverty may be absolute or relative poverty. Absolute poverty refers to a set standard which is consistent
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Tapping Rural Market “Sustainable strategies of corporate” Sandeep Porwal (PGDM Student‚ CDSM‚ Indore) Introduction Rural market is getting an importance because of the saturation of the urban market. As due to the competition in the urban market‚ the market is more or so saturated as most of the capacity of the purchasers have been targeted by the marketers. So the marketers are looking for
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TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural market
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the global village of tomorrow. Therefore‚ e-commerce trickles in to international trade too. That is why Sri Lanka enacted Electronic Transactions Act No. 19 of 2006‚ which was turning point of Sri Lankan ICT2 industry. It is innovative piece of legislation. This report analyzes the Sri Lankan legal framework relating to e-commerce. First‚ it describes application of E-commerce in Sri Lanka during the past five years. Secondly‚ it mentions law reforms needed to encourage future international trade
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POVERTY IN PAKISTAN CONTENTS 1. Introduction 2. Poverty Condition in Pakistan 3. Definition 4. Causes of Poverty in Pakistan Government Policies Poor Governance Corruption Unemployment Overpopulation Education 5. Remedies to Overcome Poverty in Pakistan 6. Conclusion INTRODUCTION The word poverty derived from Latin word “pauper” means “poor”. Poverty refers to the condition of not having the means to afford basic human needs such as clean water‚
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Global Poverty Around the world‚ in rich or poor countries‚ poverty has always been present. In most nations today‚ inequality--the gap between the rich and the poor--is quite high and often widening. The causes are numerous‚ including a lack of individual responsibility‚ bad government policy‚ exploitation by people‚ and business with power and influence or some combination of these and other factors. Many feel that high levels of inequality will affect some social cohesion and lead to problems
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relevant for the study from the library‚ journals‚ the internet and other useful materials needed. 3.3 POPULATION The targeted population which I was Management‚ staff/ employees and customers of the Manaya Krobo Rural bank Limited‚ Akuse Branch who are also involved in playing the role as a rural bank providing services. They involved Men and Women‚ the Young and the Old who are part of the population. 3.4 SAMPLE SIZE A sample is the unit selected from the population of interest so that by studying the
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India—Approach To Rural Markets Summary From the few years‚ consumer electronic manufactures have started focusing on the rural markets for their growth and expansion. The major reasons include saturation of urban growth rate and increased contribution and higher growth rate in markets. Increase in disposable incomes due to good agricultural output‚ increase in easy financial options by banks and financial institutions‚ increased media penetration and electrification of rural areas are influencing
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URBAN AND RURAL AREAS Human settlements are classified as rural or urban depending on the density of human-created structures and resident people in a particular area. Urban areas can include town and cities while rural areas include villages and hamlets. While rural areas may develop randomly on the basis of natural vegetation and fauna available in a region‚ urban settlements are proper‚ planned settlements built up according to a process called urbanization. Many times‚ rural areas are focused
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involved in dispersing of funds in poverty alleviating programs‚ the Government‚ the World Bank and the U.S. are helping India eradicate poverty through dispersing funds to build the economy‚ battle disease and also improve infrastructure. Corruption can occur through bribes and red tape from low level government levels to high levels. Even though there is corruption detected by politicians and bureaucrats. The Government of India has presented strategies to alleviate poverty through subsidies and other
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