International Journal of Scientific & Engineering Research‚ Volume 4‚ Issue 7‚ July-2013 ISSN 2229-5518 730 A Study of Indian Rural Buying Behaviour for Selected Consumer Durables By Prof.Yuvraj L Lahoti¹ and Dr. Alfred S.J. Jacob² Abstract: The success of brand and product in India is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. Consumer behavior is centre of the modern marketing‚ understanding his behaviour is quite essential
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been the most significant influences on the planning and development of tourism over the past ten years. Introduction With the development of the entire society‚ tourism industry has become one of the most powerful industries in the global economic development. The status of the tourism industry in the economic development is gradually enhanced and it plays an important role in the national economy. The World Tourism Organization forecasts that international arrivals will be up to 1.6 billion
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Executive summary The following report provides the information about the tourism in Serbia. Serbia falls into two geographic region of Central and South-east Europe. Serbia is mainly known for adventurous tourism. Serbia is also blessed with various sceneries‚ rivers‚ monasteries‚ curative spas and many more. Serbia has got many types of tourism like; Spa tourism‚ adventure‚ cultural and rural tourism. The report shows statistical record of tourist inflows from domestic as well as from international
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Tourism Policy‚ 2052 Preamble: Tourism has been competitively and rapidly developing in the world‚ and due to specific natural and cultural heritages there is a great possibility of tourism industry in Nepal. Hence‚ in order to increase national production and income‚ to expand the earning of foreign currencies to create opportunities for employment‚ to improve regional imbalance and to develop the image of Nepal in international community having developed and expanded tourism industry‚ this
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Importance of Tourism | | | | | | Citizens now demand more meaningful involvement and more responsible and sustainable tourism practices. Local communities and Non Government Organizations today have a very important voice in the way in which tourism is developed and resources allocated. It is this more responsible and sustainable tourism that the Government of Trinidad and Tobago wishes to develop and promote. Tourism provides entrepreneurial opportunities for small operators‚ can foster
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existence of the distinct discipline of rural marketing. Consequently‚ two schools of thought emerged. The first school belived that the products/services‚ marketing tools & strategies that are successful in urban areas‚ could be transplanted with little or no more modifications in rural areas. However‚ the second school saw a clear distinction between urban & rural India‚ & suggested a different approach‚ skills‚ tools & strategies to be successful in rural markets. What differentiates
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markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc. who are already benefiting from the rural focus through innovative ideas. 3 SOLOTAXONOMY
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A Book Report On Tourism Business In Nepal Chapter-1 Introduction to Tourism Tourism nowadays has been an essential activity all over the world. The form of tourism can be of various types. Most of the people are quite familiar with the tourism as it has become the modern needs and demands of all people. Everyone loves travelling and exploring new things. People love visiting new places‚ so that they have the best moment
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Cultural Tourism 3 3. Where Can Cultural Tourism Be Found 3 4. Resources Required in Cultural Tourism 4 5. Businesses‚ Suppliers and Partners in Cultural Tourism 4 6. Target Audience 5 7. How it is attractive 5 8. Challenges and Issues 6 9. Possible Solutions 7 References 8 1. Introduction Cultural tourism is the topic that will be discussed on and the country of choice is Turkey. The resources‚ businesses‚ suppliers and partners that are involved with cultural tourism along with
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Tourism has been highly touted as a route to the Development of a city or environment. It professes to bring much-needed revenue and employment to the inhabitants of the place‚ while simultaneously claiming to preserve its cultural‚ historical‚ or natural ‘attractions’. These arguments are currently being used by the Rajasthan Government in its mission to expand tourism in the state (an estimated expenditure of nearly Rs.1‚200 crore). Because Udaipur and its surrounding villages are targets within
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