INDEX 1. Acknowledgement 2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take
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DEFINITION OF RURAL SOCIOLOGY According to A.R. Desai‚ “The prime objective of Rural Sociology should be to make a systematic‚ scientific and comprehensive study of the rural social organisation‚ of its structure function and objective tendencies of development and on the basis of such a study to discover the laws of is development. Since every science social or natural‚ has for its aim the discovery of the hither to hidden laws of development of a domain of nature or society‚ the basic task of Rural Sociology
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By: Anne Vilagut Tourism The French define tourism as "the art to satisfy the most diverse aspirations which invite man to move out of his daily universe." The Webster’s dictionary defines tourism as "the guiding or managing of tourists; the promotion or encouragement of touring: the accommodation of tourists." Both definitions are apt for tourism. The private sector of tourism includes lodging‚ food‚ transportation‚ recreation facilities‚ attractions‚ travel agents‚ and tour operators. These
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Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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Students’ Research Global Media Journal – Indian Edition/ISSN 2249-5835 Winter Issue / December 2011 Vol. 2/No.2 THE ICT IN AGRICUTTURE: BRIDGING BHARAT WITH INDIA Anwesha Banerjee Trainee Teaching Associate‚ Indian Institute of Management‚ Kolkata; Worked as journalist in Anandabazar Patrika Email : anweshabanerjee2006@gmail.com Abstract: Development Communication is relatively new in the study of mass communication‚ but the reach is much wider than its parent. In the end years of World War
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RESEARCH PROPOSAL ON “A STUDY ON MANAGERIAL AND PERFORMANCE OF SMALL AND MIDIUM ENTERPRISES IN NEPAL” BY GAUTAM LAMA KATHMANDU‚ NEPAL SEPTEMBER‚ 2012 1.1 Background of the study: The meaning of SME depends upon who is defining it‚ however the meaning of SME can be generalized as those companies whose headcount or turnover falls below certain limit. According to UNDP’s data in context of Nepal; companies with fixed asset up to 200‚000 rupees are categorized as micro enterprises‚ companies
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RURAL AND URBAN Imagine that all people live in villages or they all live in cities. How would the life be if people lived the same lifestyle? A proverb in Yemen says‚” Being rural is the best color of lifestyle.’’ In which is meant living in villages is better than living in cities. Well‚ there is no doubt that life in villages is so beautiful‚ and very interesting indeed‚ but at the same there are people who prefer to live in metropolitan cities and this is due to their lust of living
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Factors influencing recruitment and retention of registered nurses across rural Australia Rural Australia is characterised by having a largely industry driven economy‚ being geographically diverse‚ climatically extreme and having a low population density (Rural Health Review 2001; Kidd et al. 2012). Rural Australians are an ageing population‚ with a higher incidence of chronic disease‚ drug and alcohol dependency and a greater proportion of Aboriginal Australians than metropolitan Australia (Blue
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However‚ the company plans to set up a state-of-the-art unit in Goa that that will make 1‚000 cases per month and it plans to establish a supply chain to serve the northern market. Medimix is a story of a home-grown product. Everything-from idea to research to manufacture‚ packaging‚ distribution and marketing-was done by a family proprietary‚ the company managed to develop a brand on its own terms. It all started with Dr. V.P.S. Sidhan ‚who focused on finding cures through ayurveda. So Medimix soap
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Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’‚ though used very frequently in various forums‚ have eluded any precise and non- controversial definitions. When we join them‚ the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and‚ more often than not‚ poor prescriptions. The Indian rural market with its vast size and demand base offers great
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