A Report On Rural Marketing Strategy by Colgate By:- Pulkit Garg (F019) Rohit Ginoria (F022) Sakshi Goyal (F026) Siddharth Pandey (F039) Raina Shah (F050) Shrutkirti Vashisht (F055) INTRODUCTION From a modest start in 1937‚ when hand-carts were used to distribute Colgate Dental Cream Toothpaste‚ Colgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across
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Literary Devices Allegory A form of extended metaphor‚ in which objects‚ persons‚ and actions in a narrative‚ are equated with the meanings that lie outside the narrative itself. The underlying meaning has moral‚ social‚ religious‚ or political significance and characters are often personifications of abstract ideas as charity‚ greed‚ or envy. Thus an allegory is a story with two meanings‚ a literal meaning and a symbolic meaning. Alliteration The repetition of the same sound at the beginning
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Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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Literary Device Notes Alliteration Repeating the same letter or sound at the beginning of adjacent or closely connected words. Allusion A figure of speech that makes a reference to‚ or representation of‚ people‚ places‚ events‚ literary work‚ myths‚ or works of art‚ either directly or by implication. Bildungsroman A type of novel concerned with education‚ development‚ and maturation of a young protagonist. Essentially‚ a Bildungsroman traces the formation of a protagonist’s maturity (the passage
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falling tariffs and rising incomes are bringing mobile phones within the reach of millions of new customers‚ according to Emerging Rural Mobile Market in India. Mobile industry players are eyeing rural India as their new area of opportunity. The companies are encouraged by the fact that mobile users are expected to cross 230 million by 2007 end and 500 million by 2010. Rural areas are expected to drive the next wave of telecom growth in the country‚ and they have a potential of adding at least 150
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Rural marketing- an untapped potential By: Mrs. Sugandha Dhillan‚ Mrs. Pradnya Bhandare Abstract: ’Go rural’ is the slogan of marketing gurus after analyzing the socio-economic changes in villages. Rural marketing is an evolving concept‚ and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach‚ promise a bright future for those intending to go rural. Rural consumers are keen on branded goods nowadays‚ so the market
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a path out of poverty Developing rural and women entrepreneurship UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION economy environment employment a path out of poverty Developing rural and women entrepreneurship UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna‚ 2003 The designations employed and the presentation of material in this publication does not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations Industrial Development
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Zitlaly Hernandez Honors English 4 Ms. Howe Period 1 27 February 2013 Rhetorical Devices Seven score and ten years ago‚ Abraham Lincoln used his powerful words to persuade his audience to take the first step in their obligation of taking action. Uniting the people is the only way to start uniting the country for the people during the hard times of the Civil War. In Abraham Lincoln’s “The Gettysburg Address”‚ Lincoln uses rhetoric to convince his audience to come together. To effectively
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is extreme housing scarcity. Due to large number of people flocking into the cities the demand for the houses have gone up beyond the limit (set by its resources and system) of the cities. Mega cities look like “over blown villages without urban culture and urban functional characteristics.” Due to shortage of houses poor people are forced to live in slums or streets (Gimba and G.Kumshe‚ 2011)‚ as they cannot afford the rising prices in the houses. This case is clearly visible in the city of Mumbai
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Rural areas need to be developed. Discuss. It is difficult to define the word “rural” as you can’t just tell where rural begins anymore. However‚ people have a common perception of what rural areas are like. In general‚ a rural area is a geographical area that is located outside cities and towns. A typical rural areas have a low population density and small settlements. Forests are an example of rural areas. Agricultural areas are also commonly stated as rural areas not because of their small settlements
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