Even after 56 years of Independence‚ right from the Nehru era to the Vajpayee era‚ the rural India of today still short of basic amenities‚ like drinking water‚ electricity‚ roads‚ housing‚ food and clothing. Once Gandhiji told the renowned author Mr. Mulk Raj Anand that we can’t build India unless we build villages. Gandhiji wanted to make the villages independent republics‚ independent in governance and for routine requirements‚ governed by the people of the villages and self sufficient for
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1 Do we explain well the difference of medication of rural and urban? 2 Do you aready lrecognize the importance of learning of modern medication? 3 Do the you undestand the typical life in rural area? 4 Do you Relate basic medicines to modern world? 1 Excellent 2 Very good 3 Good 4 Poor Comment: 1 Do you undertand the specialized function the first aid? 2 Do you learn something about the first aid? 3 Do you know the general function and features of first aid when emergency occurs? 4 Are you
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RURAL MARKETING Definition:- Rural marketing can be defined as a function which manages all those activities in asserting‚ Stimulating and converting the purchasing power of rural people into an effective demand for specific products and services thereby achieving the goals of the organisation. Rural areas:- Rural areas are large and isolated areas of an open country with low population density. A countryside refers to rural areas that are open. Explain the nature and scope of rural marketing
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Rural Insurance in India the untapped waters The real source of marketing promise is not wealthy few in the developing world‚ or even the emerging middle income consumers. It is the billions of aspiring poor who are joining the market economy for the first time. ---C.K.Prahlad Rural India is where the next ‘big’ opportunity is. Indian rural market constitutes
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ARE TWO TYPES OF MIGRATION. ONE IS EXTERNAL MIGRATION AND OTHER IS INTERNAL MIGRATION. MIGRATION OF PEOPLE FROM RURAL AREA TO URBAN AREA IS INTERNAL MIGRATION. AS A RESEARCHER WE HAVE TRIED TO EVALUATE CAUSES AND IMPACT OF RURAL-URBAN MIGRATION FROM SWABI TO PESHAWAR. THE RESEARCH IS CONDUCTED UNDER THE FOLLOWING OBJECTIVES: (I) TO KNOW ABOUT VARIOUS SOCIO-ECONOMIC CAUSES OF RURAL-URBAN MIGRATION. (II) TO HIGHLIGHT POLITICAL REASONS AND (III) TO FIND OUT ITS PSYCHOLOGICAL IMPACT. FOR DATA COLLECTION
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surfaces‚ how might temperatures differ between urban and rural areas? Which setting tends to be warmer on a given day and why? Also‚ are there any factors other than albedo that might affect the temperature differences between the two settings? On any given day the urban areas are hotter than that of the rural areas. Urban areas tend to be warmer than surrounding rural areas due to urban heat islands Albedo is a major factor in increase of the urban temperature. Albedo is “the fraction of the total
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EFFECTIVENESS OF ENDORSEMENT ADVERTISEMENT ON RURAL Vs URBAN YOUTH BUYING BEHAVIOUR Author Prof. (Dr.) Puja Walia Mann Professor (Head-Department of Management) Panipat Institute of Engineering & Technology 70th km milestone Vill- Pattikalyana Samalkha-Panipat Haryana-132102 pujawaliamann@gmail.com Co-Author Mr.Manish Jha Sr.Lecturer-Department of Management Panipat Institute of Engineering & Technology 70th km milestone Vill- Pattikalyana Samalkha-Panipat Haryana-132102 emjay4@sify
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Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8‚ 2010 in NOTES (These are notes are for reference‚ if any topics are missing‚ please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5‚000 with 75% of the male population engaged in agriculture etc.”
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Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’‚ though used very frequently in various forums‚ have eluded any precise and non- controversial definitions. When we join them‚ the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and‚ more often than not‚ poor prescriptions. The Indian rural market with its vast size and demand base offers great
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It was mentioned that hands on leadership as much more appreciated in rural areas as opposed to the urban areas. Leaders were perceived to perform the entire task that is expected to be performed by the staff or consumers. Hence leaders needed to be in leading from the centre and not from the front line. Emotional intelligence was considered as another area where urban and rural leadership differed. In the rural area‚ leaders were expected to address all the emotional issues of the staff along with
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