(Internal Assessment) TOPIC:- EASTMAN KODAK COMPANY 1994 CAMPAIGN CAMPAIGN NAME:- Project WINGS - Imaging Back In Focus SUBMITTED TO:- SUBMITTED BY:- Ms. Bhavneet Bhatti Nikshubha Sharma PGD in Advertising & PR SUBJECT: Paper - III Panjab University‚ Chandigarh. SUBMITTED ON:- 27th November‚ 2011 THE COMPANY Eastman Kodak Company (commonly known as Kodak) is a multinational imaging and photographic
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TITLE: Eastman kodak company: funtime films QUESTION: is kodak doing the right thing with the decision to have line extension: kodak gold plus‚ kodak royal gold and kodak funtime? Support your statement. On my opinion that is good and right movement to have line extension and repositioning. The problem in this case is that Kodak enjoyed its overwhelming power through the years in US market without really doing anything. There was steadily decreasing market share and shareholder value in the
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Eastman Kodak Meeting the Digital Challenges Eastman Kodak is suffering from profit margin losses and technological changes in the photo world. Film has always been a high profit product for Kodak‚ but the margins and sales are rapidly reducing. Kodak is shifting the focus to digital printing market to save itself from financial ruins. The new CEO‚ Antonio Perez has been appointed to make Kodak the industry leader. Based on the analysis below‚ which analyzes the current environment and identifying
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Relevant Facts: Kodak has a long history that spans over 130 years. Founder George Eastman patents photographic film stored in a roll in 1884. In 1888 he implemented the first camera to complement his film roll. Kodak was then founded in Rochester‚ New York in the early 1890’s and by 1900 the Brownie camera was made a sparked photography to the masses. In 1975 Kodak was the first company to build a functioning digital camera that stored images on a cassette tape. In 2004 Kodak stopped selling film
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From: Pāvels Kuzņecovs To: Inese Eglīte RBS Professor‚ Marketing Management Riga‚ 22nd of October‚ 2009 Case Study 4 Summary: Eastman Kodak Company – Funtime Film Question: Is Kodak doing the right thing with the decision to have line extension: Gold Plus‚ Royal Gold and Funtime? If we consider protection and growth of Kodak’s total market share to be the key objective then the introduction of a new brand in the Economy price-tier is a strategic MUST. It is crucial to be presented
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globalization in Globalization in Russia As this world we live in continues to turn‚ many sovereign states are challenged with the pursuit of globalization‚ and for some‚ this challenge is not so easy. Russia‚ for example‚ is a country that has overcome the communist rule of the Bolsheviks and a period of stagnation under Joseph Stalin. Surely‚ globalization is within Russia’s best interest‚ but after a history of neglect and punishment from the global world‚ Russia has struggled to “get with the
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The Two Sides of Corruption in Russia Corruption in Russia has been prominent since it was legal in the 17th century‚ when the tsar’s officers were allowed to take bribes. It was then illegalized‚ however never quite faded away especially during Soviet times when the conditions of the living people were harsh. It is still prominent in Russia today since the new capitalist country has not fully moved on from its socialist past. Understanding the historical content of corruption is critical in order
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on the timeline. Specifically‚ choose events that are relevant to the political and economic development of Russia during this period. Your timeline should include a minimum of 15 events over this time period. Plot each event to indicate when they occurred‚ but also decide to what extent each event was moving Russia toward modernization and stability‚ or whether the event was moving Russia toward REVOLUTION. For each event‚ provide a 1-2 sentence justification to explain why you placed it in a
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Unhappiness had been brewing in Russia for a long time‚ even back in 1861‚ after the Emancipation of the Serfs. Serfs had been freed thanks to tsar Alexander II’s reforms‚ but even though they were technically free they were forced to keep working to pay off the debts that came along with their freedom. Emancipated serfs also didn’t earn much‚ and they weren’t allowed to do what they wanted with their allotted land. Although the Russian population grew immensely in the peasant class during this time
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contributing factor for the restoration of the economy‚ enabling Russia to feed itself and the removal of the final pockets of opposition to the Bolshevik rule. The rebellion from the once loyal Kronstadt sailors forced Lenin realise that there had to be a dramatic change in Russian policy. Despite this step back towards capitalism‚ the introduction of the NEP was to be seen only as a temporary measure. Although it provided Russia with no long term solution to its future development‚ the NEP was
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