D0R36A International Marketing Individual exam paper Evaluation: Prof. Dr. Pierre Francois Throughout this paper‚ an insight will be provided in how to enter a B.R.I.C. – market with a skincare product. This paper will focus on Russia as one of the emerging economies and a country in transition to integration in international associations. Yannick Peeters 08/12/2010 Page | 1 CONTENTS ABOUT THE ASSIGNMENT ..................................................................................
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TABLE OF CONTENTS CONTENT PAG. 1. INTRODUCTION 3 2. SWOT ANALYSIS 4-6 2a. STRENGTHS 4 2b. WEAKNESSES 4 2c. OPPORTUNITIES 5 2d. THREATS 6 3. CONCLUSION 7 4. REFERENCE 8-9 * 1. INTRODUCTION Burberry has had amazing growth in the luxury sector with increases in revenues of more than 17% in the first six months to September 2010 (Burberry Group PLC‚ 2010). These results were the consequence of pointing their efforts
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As a part of the marketing planning process‚ a businnes has to analyse its external enviornment .One useful way of analyzing the external environment is by grouping external forces into six areas using P EST analysis . PEST stands for political . economical‚social and technological influences Mercedes-Benz is a German manufacturer of luxury automobiles‚ buses‚ coaches‚ and trucks. Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles
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The object of the (SWOT) analysis is to match the company’s strength to attract opportunities that can be fit for the company’s operation and to met its objective‚ at some time eliminating the weaknesses and minimizing threats. Make this analysis may help the company perfects its objectives and with other marketing tools as
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Rural Khmer house Despite indoor and outdoor temperatures of 36°C and up to 80% relative humidity the old rural Khmer houses are very comfortable‚ both at ground level and on the upper floor. In spite of the absence of electric or mechanical air conditioning‚ a draught-free environment appears to be attained simply by means of natural ventilation. Typically‚ rural Khmer houses are rectangular two-storey buildings‚ varying in size from four by six metres to about six by ten metres. The basic
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In this journal entry‚ I want to elaborate on the different attitude towards the Tsarist annexation of the Baltic territories among the different ethnical and cultural communities. Especially‚ the Livonian nobility supported Peter the Great`s conquest of Swedish Livonia during the Nordic reason. For‚ Peter the Great provided the local nobility and citizens with cultural and political and cultural autonomy in the two new established gubernnia‚ namely Lieflandskaya gubernia and Estlandskaya gubernia
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Moscow? The land we know today as Russia began with native inhabitants known as the Slavic People. The term Slav or Slavic would later create the term in the western hemisphere‚ ‘slave.’ The Slavic people were enslaved by Scandinavian settlers known as the Vikings. The enslavement of the Slavs‚ created the western term of slave. The Vikings arrived in Russia via the Volga River basin. They came mainly from frozen Sweden‚ seeking better lands to pillage and farm. Russia turned out to become an extremely
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executives working in Russia and vice versa. IT Systems are in Russian which makes it hard for any non-russian to understand. Absence of colonial ties The Russians were not colonized while India was a former British colony. Russia uses the ruble. Both Russia and India are part of BRIICS trading bloc. Based on Exhibit 7‚ Russia’s low ease of doing business ranking (120). TCL could find it hard to replicate their success with Neotel Russia and India are in different continents. Russia currently does not
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Romanov’s were the second and last ruling family in Russia from 1613 to March 15‚ 1917‚ when Tsar Nicholas II was forced to resign. His wife Alexandra and their five children Olga‚ Tatiana‚ Maria‚ Anastasia‚ and Alexei were then put under house arrest in the Ural Mountains. The Tsar was forced to abdicate his throne when protests broke out on the streets of Petrograd‚ which is now St. Petersburg. Later that year the Bolsheviks took power in Russia from the provisional government and set up the world’s
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The dearest place on the map for me. Russia‚ officially known as both Russia and the Russian Federation is a country in northern Eurasia. It is a federal semi-presidential republic‚ comprising 83federal subjects. From northwest to southeast‚Russia sharesborders with Norway‚ Finland‚ Estonia‚ Latvia‚ Lithuania and Poland‚ Belarus‚ Ukraine‚ Georgia‚ Azerbaijan‚ Kazakhstan‚ China‚ Mongolia‚ and North Korea. It also has maritime borders with Japan by the Sea of Okhotsk‚ and the US state of Alaska by
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