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    BA (Hons) Top-ups Programme Specification Global Business (LONU004) 2013-2014 Page 1 1 Available Award(s) and Modes of Study Title of Award Mode UCAS Code Bachelor of Arts with Honours in: One academic year full-time; two years part-time. N/A Global Business (LONU004) FHEQ Level H Level I Level Fallback: unclassified or Honours degree in Global Business Studies 2 Awarding Institution/Body Coventry University 3 Teaching Institution Coventry University

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    strategies for building competitive advantages. Koyo Jeans is a fashion brand that has successfully transformed from a local garment wholesaler and retailer to international brand. Its international expansion is a deliberately designed and long-term strategy that well utilizes existing capabilities of the firm and leverages their unique capabilities in search of location-specific advantages (Dunning 1988). In the course of international expansion‚ Koyo Jeans is identifying the opportunities and risks

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    Introduction-------------------------------------------------------------------------------------------3 2. Detailed SWOT analysis of KOYO-----------------------------------------------------------------4 3.1 External MACRO and MICRO ENVIRONMENT of Britain and USA----------------------6 3.2 Lifecycle Analysis of Britain and USA---------------------------------------------------------11 4. Motive for internationalization of KOYO-----------------------------------------------------12 5. National competitive advantage of

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    Strategy INTERNATIONALIZATION OF KOYO JEANS FROM HONG KONG Contents Executive Summary i 1. Introduction 2 1.1 Purpose 1.2 Background 2. Environmental Analysis (Current Markets) i. Microenvironment (Porter’s 5 Forces) 3 ii. PESTEL of Koyo Jeans (Currents Markets) 3 iii. Internal Factors 4 iv. Lifecycle Analysis – Current Markets 5 v. SWOT/TOWS Analysis 5 3. External

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    6‚ 2012 Mr. Sessions Russia Population 140.4 million GDP (PPP) 2.2 Trillion 4.0% Growth 3.4% 5 Year compound annual growth 15‚837 Per capita 7.5% Unemployment 6.9% Inflation (CPI) 41.2 Billion Russia’s politics takes place in the framework of a federal semi presidential republic. According to the Constitution of Russia‚ the president of Russia is head of State and of a multiparty system with executive

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    How to do business in Russia ? Bibliographie : http://franchiseinrussia.com/ http://en.azfra.com/articles/88-franchising-in-russia.html http://books.google.fr/books?id=lwZV1L2mpfsC&pg=PA395&lpg=PA395&dq=licensing+in+russia&source=bl&ots=MxmR2xzaNr&sig=kLs7JWBwQ613_5H-Fm_LtGfTTGA&hl=fr&sa=X&ei=CCFGUfrfGcHBPMnOgKAO&sqi=2&ved=0CEsQ6AEwBA#v=onepage&q=licensing%20in%20russia&f=false http://www.bakermckenzie.com/files/Publication/3f5010

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    The main cause of the collapse of the Tsarist regime in Russia in 1917 was the First World War. Do you agree? Explain your answer. In 1917 the rule of the Romanovs over Russia collapsed and Tsar Nicholas was forced to abdicate. He then offered the throne to his brother‚ who refused. There were many causes to the collapse of the Tsarist regime in 1917‚ including the First World War. Russia entered the First World War for different reasons‚ including: to improve Tsar’s reputation in front of people

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    Climate How cold do you think Russia can get? The Russian winter certainly guarantees plenty of snow and frost… but not everywhere. And it doesn’t last forever. Russia’s climate varies dramatically‚ from the deep Arctic chill of the far north to the searing desert heat of some inland areas further south. Yet‚ throughout much of the country there are only two distinct seasons – winter and summer. Spring and autumn are only brief spells of change in between. [pic]Russian winter (photo by Irina

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    may challenge the company’s performance in the near future or the obstacles of the organization. The object of the (SWOT) analysis is to match the company’s strength to attract opportunities that can be fit for the company’s operation and to met its objective‚ at some time eliminating the weaknesses and minimizing threats. Make this analysis may help the company perfects

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    Koyo Steering System Ltd’s mother plant in Gurgaon to understand the manufacturing philosophy on the steering major. 5 4 www.autotechreview.com PRODUCTS & TECHNOLOGY Sona Koyo Steering System Ltd primarily manufactures steering systems for differ-ent applications‚ with the Rack & Pinion Steering (RPS) and Hydraulic Power Steer-ing (HPS) accounting for the bulk of sales. A company spokesperson we spoke to informed us that the hugely popular SUV from Mahindra

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