Executive Summary The “Voodoo Love” project is the potential commercialization of a new fragrance by Bourbon French Parfums CEO Mary Behlar to U.S outlets over the next five years. This report determines the economic feasibility of “Voodoo Love” based on the net present value (NPV) of its cash flows and the internal rate of return (IRR) over the 5 year period. We have made certain assumptions to calculate the final numbers which are outlined below. The “Appendix” contains the detailed calculations
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IKEA IN RUSSIA INTRODUCTION Today‚ we present our analysis of the adaptation of a multinational in an emerging country. We chose to study the Ikea’s case because the company is the leader in the field of interior design and furniture. In addition‚ we chose to focus on the implementation of Ikea in Russia because the cultural differences between Russia and Sweden are important. This cultural distance shows the importance of brand policy and how it could have an impact on sales as well as
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emotionally. Through several scholarly research conducted‚ I found that on a day-to-day basis they face many hardships that include hunger‚ abuse‚ neglect‚ sickness and other forms of dangers that affect their childhood‚ growth and development. Russia is a country of economic distress‚ in which has trouble accounting for the thousands of children living on the street. The main reasons in which children as young as six years old live on the streets include; parental drug/alcohol addiction‚ abuse
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globalization in Globalization in Russia As this world we live in continues to turn‚ many sovereign states are challenged with the pursuit of globalization‚ and for some‚ this challenge is not so easy. Russia‚ for example‚ is a country that has overcome the communist rule of the Bolsheviks and a period of stagnation under Joseph Stalin. Surely‚ globalization is within Russia’s best interest‚ but after a history of neglect and punishment from the global world‚ Russia has struggled to “get with the
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The Two Sides of Corruption in Russia Corruption in Russia has been prominent since it was legal in the 17th century‚ when the tsar’s officers were allowed to take bribes. It was then illegalized‚ however never quite faded away especially during Soviet times when the conditions of the living people were harsh. It is still prominent in Russia today since the new capitalist country has not fully moved on from its socialist past. Understanding the historical content of corruption is critical in order
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on the timeline. Specifically‚ choose events that are relevant to the political and economic development of Russia during this period. Your timeline should include a minimum of 15 events over this time period. Plot each event to indicate when they occurred‚ but also decide to what extent each event was moving Russia toward modernization and stability‚ or whether the event was moving Russia toward REVOLUTION. For each event‚ provide a 1-2 sentence justification to explain why you placed it in a
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WTO has been a long pending one and it was the only country of the G8 group not to be in the WTO. After around 18 years of negotiation‚ Russia finally joined WTO as the 156th member in August‚ 2012. The negotiations began way back soon after the breakup of the Soviet Union in June‚ 1993 when President Boris Yeltsin submitted the WTO membership application for Russia. During the 1990’s‚ Russia’s political system was very volatile and had a slow pace reforms which stagnated the WTO negotiations. To overcome
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population lives below the poverty line. The transition from communism to a market-based economy did not create poverty in Russia‚ but it certainly made life more difficult for many groups of people. The economic transition also witnessed the "feminization" of poverty. Single-mother families and single elderly women make up a group with the highest poverty risk. In the case of single-mother families‚ poverty factors include the low individual income of the mother. The elderly also suffer from
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NATO formally welcomed Russia as a participant – but not as a fullfledged member. The agree-ment signed at an extraordinary meeting of the leaders of NATO’s member nations‚ marked another major step in its effort to lock in Moscow’s shift toward the West. The accord will for the first time give Moscow a role from the outset in NATO discussions about a fixed variety of topics ‚ including non - pro-liferation‚ crisis management‚ missile defence and counterterrorism. But in an indication that the North
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Globalisation in Russia : the challenge of the transition to the world economy Fifteen years ago‚ the Soviet Union was a socialist authoritative country‚ tightly isolated from capitalist countries. Nowadays‚ its direct heir‚ Russia‚ is one of the most quickly growing markets of the world‚ strongly open on the global economy. During the 1990s‚ Russia underwent an extraordinary transformation from a communist dictatorship to a multi-party democracy‚ from a centrally planned system to a market economy
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