MN6005 Managing Corporate Reputation Case Study: Ryanair www.ryanair.com ______________________________________________________________________________ Introduction: Despite being a hugely successful company‚ with revenues in 2013 of Euro:4‚884 million‚ and profits of Euro:569 million‚ the ‘no-frills’ airline Ryanair has a number of problems. It regularly comes bottom‚ or near the bottom‚ of every major customer satisfaction survey‚ customers regularly use social media to complain about
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airline" and "Europe by EasyJet". The macro environment of the European low fare airline industry is influenced by the liberalisation efforts of the European Union aimed at improving competition‚ brought in via a number of the pan-European legislative measures (Sørensen 2005). Increase in the utilization of videoconferencing as a substitute for business travel is another macro environmental factor that has impacted the low fare airline industry. Third factor is the internet that has decreased the distribution
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to refocus the Ryanair brand to make it more customer-focused and family friendly. In 1971‚ Southwest Airlines revolutionised air travel with its low fares and strong focus on customer service. Ryanair used Southwest’s innovative business model and have become very successful. Today it operates across 26 countries and carries more international passengers than any other airline in the world (73 million passengers in 2010/11) On the other hand‚ unlike Southwest Airlines‚ Ryanair did not consider
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IE University Entrepreneurship and Innovation Andrea Castillo C Julia LeuchtgensAdriana Lima Case Study: Ryanair 1) What’s your assessment of Ryanair’s launch strategy? In 1986‚ the Ryan siblings are getting ready to start competing against British Airways and Aer Lingus on the Dublin-London route. This route was one of the most traveled air routes inEurope‚ which meant that Ryanair was taking a big risk by deciding to enter this market. At the moment the airline passenger market was a complex
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the external and internal factors influencing the company. The following report will discuss these factors regarding Ryanair‚ which is one of the leading budget European airlines. This report identifies important issues of Ryanair ’s environment which have been formed since the company ’s development. It also goes on to analyse the future opportunities and threats which Ryanair is likely to face in currently and in the future. Ryan air have developed a cost focus strategy‚ where it focuses
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B.Sc (Hons) in Applied Accounting Oxford Brookes University Research and Analysis Report Topic # 8 An Analysis of Business and Financial Performance of Ryanair Plc Submitted by: Salamun M Adnan ACCA Student Registration# 1476976 Word Count: RAP: 6466 Date: 21/11/2011 TABLE OF CONTENTS 1. INTRODUCTION......................................................... 4 1.1 PROJECT TOPIC AND SELECTED ORGANIZATION..................... 4 1.2 REASONS FOR CHOOSING THE TOPIC
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carry out a strategic analysis of Ryanair. This will involve investigating the organisation ’s external environment‚ to identify opportunities and threats it might face‚ and its strategic capability‚ to isolate key strengths and any weaknesses that need dealing with. Finally‚ a SWOT analysis will be carried out to assess the extent to which Ryanair ’s strategies are suitable to what is happening in its task environment. Ryanair is Europe ’s largest low-fares‚ no-frills short-haul carrier. The
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of 25. Over the past few years the company has shown tremendous ontogeny. Indeed it is Europe’s largest low cost carrier and fastest growing airlines. Currently it’s operating more than 1‚500 flights every day from over 50 bases and around 1400 low fare routes across 28 countries which connect 165 destinations. Now I am going to discuss Ryan air’s (RA) current strategic position by analysing its macro (external)and micro (internal) environment. Macro Environment Macro environment consist of those
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of my assignment has been done in terms of strategic analysis‚ its formulation and implementation of Ryanair organization. The assignment is developed by three parts which includes variety of questions in the each part. Firstly‚ The part one is mostly focused on strategic analysis and its related questions has been given. Also‚ each question is answered that relevant to current strategy of Ryanair organization. And this part included internal environment and external environment of Raynair company
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Responsibility Audit Report- Ryanair 1.0 Introduction Ryanair was founded in 1985 by the Ryan family in Waterford‚ Ireland (Wangkanai‚ 2011). Ryanair is a low cost airline that operates over 1‚500 flights per day from 51 bases on 1‚500 low fare routes across 28 countries (History of Ryanair‚ n.d). The public limited company originally began as a full-service conventional airline‚ however in 1990 when Michael
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