Task 1 Conduct desk research Consider the air travel industry’s environment‚ conduct research on the main forces in the macro environment facing air travel industry companies. Based on your research prepare a report. Your report should cover the following information a)Background of the research Industry Specific Metrics Aircraft Utilization: The most basic metric for an airline is aircraft utilization. This is a measure of the average number of hours that each aircraft is flying in each 24
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The Informative and Surprising Essay: Low-Fare Airlines Are Bad Business for Air Travelers Javier Lopez Embry Riddle Aeronautical University Author Note English 123‚ English Composition Submitted to Professor Linda Silva November 16th‚ 2014 The Informative and Surprising Essay: Low-Fare Airlines Are Bad Business for Air Travelers At the newsstand‚ an aviation magazine headline read “Airbus A380 the Future of Aviation.” Although‚ from a forgotten source‚ it was a bold statement to which
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operations at Subang. Firefly wants to work on a model like that of Southwest and Ryanair – the global airlines that have made it big in low-cost travel. This is also the same model that AirAsia used nine years ago and today AirAsia is a household name in many Asean countries. Firefly is aiming to have the lowest unit cost‚ lower than AirAsia’s 11.2 sen. And expect Firefly to follow AirAsia’s example in "throwaway" fares and free seats to fill up its airplanes. Firefly fired its first salvo this
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3 March 2012] Naidu R Parker. A (2011) EasyJet chief puts focus on brand overhaul‚ (The Financial Times)‚ [Online] Available at: http://www.ft.com/cms/s/0/943b005a-0610-11e1-ad0e-00144feabdc0.html#axzz1oN9EhKLE [assessed on 5 March 2012] Rajan‚ R Ryanair (2012)‚ Strategy‚ [Online] Available at: http://www.ryanair.com/doc/investor/Strategy.pdf [assessed on 5March 2012] Teather Thompson. J‚ Z. E.‚ 2010. Easyjet in India - Low Frill Airline Travel‚ Edinburgh: Edinburgh Napier University Business School
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of the low cost carriers will affect the traditional airline hub-and-spoke networks poses interesting questions for the European industry and policy makers. 1.2 Europe’s experience of low cost scheduled operators began in 1991 when Irish carrier Ryanair transformed itself from a conventional regional airline into a carbon copy of the US low cost pioneer Southwest Airlines. By focusing initially on serving the large leisure market between Ireland and the UK‚ the airline had a dramatic effect on services
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EasyJet is Europe’s leading low-cost‚ no frills airline. When it was created eight years ago‚ easyJet was a bold new venture aiming to change the rules of its market. Since its first flight in November 1995‚ the airline has grown from a Luton base offering two routes from Luton to Glasgow and Edinburgh‚ served by two Boeing 737 aircraft‚ to one that offers 125 routes from 39 European airports‚ operating 72 aircraft (November 2003). The phenomenal growth of easyJet was boosted by its merger with Go-fly
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of the International Academy for Case Studies‚ Volume 15‚ Number 8‚ 59-70 Kotler‚ P.; Keller K. L.; Bliemel‚ F. (2007) Marketing-Management. Pearson Studium Lufthansa (2011) Annual Report retrieved from http://www.investor-relations.lufthansa.com Ryanair (2011). Annual report pursuant to section 13 or 15(d) of the securities exchange act of 1934. Retrieved from http://www.ryanair.com/doc/investor/2011/20F_2011.pdf Southwest Airlines (2011)‚ Annual Report Retrieved from http://www.southwest.investorroom
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Week 8 Case Study – JetBlue Man Hon Chan 22002960 Introduction An initial public offering (IPO) refers to the initial stage of shares offering to the public market for subscriptions by a company to raise capital for the purpose of expansion. It is considered as a big issue for companies as an IPO does not necessary guarantee the success of a company as it is merely a tool of raising capital while its costs of issuance and consecutive monitoring costs (due to diluted shareholdings of the
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airline networks: a contemporary analysis Frédéric Dobruszkes ⇑ Transport Studies Unit‚ School of Geography and the Environment‚ Oxford University‚ South Parks Road‚ Oxford OX1 3QY‚ UK a r t i c l e i n f o Keywords: Low-cost airlines Low-fare airlines No-frills airlines Air transport Airline networks Europe a b s t r a c t Low-cost airlines (LCAs) have become essential actors supplying nationwide and continental air services. This paper focuses on the European case and investigates
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Low-cost airline principles[edit source] Low-cost airlines all differ in their service offerings but by definition feature some or most of the following principles: Standardized fleet (lower training‚ maintenance costs; purchasing aircraft in bulk) Remove non-essential features (non-reclining seats‚ no pilot autothrottle‚ no frequent flyer schemes) Use of secondary airports (lower landing fees‚ marketing support) Rapid turnaround (less time on the ground‚ more flights per day) Online ticket
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