Content 1.Introduction 2 2. Marketing Activities and Results 2 2.1 Marketing Activities 2 2.2 Results 3 3. Environmental Changes and Responses 3 3.1 Macro-environmental and Micro-environmental Changes 3 3.2 Responses 4 3.3 Analysis of Responses 4 4. Evaluation of Marketing Strategies 4 5. Summery and Recommendation 5 6. Appendix: 7 7. Reference 9 Marketing Analysis of easyJet 1.Introduction With the demand on transportation
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Business Strategy Review‚ 2002‚ Volume 13 Issue 1‚ pp 20-30 Judo Strategy: 10 Techniques for Beating a Stronger Opponent David B Yoffie and Mary Kwak The idea of judo economics‚ building on analogies with the sport of judo‚ has been around for at least 20 years. But taking these ideas further to judo strategy means that a framework of strategic principles can be developed to help companies put stronger opponents on the mat. Why do some companies succeed in defeating stronger rivals‚ while others
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EasyJet Flybe Ryanair Financial Analysis [pic] ULMS701 2012 Is the domestic air travel boom over? Word Count : 1‚996 (excluding Table of Contents‚ Captions‚ Footnotes‚ Appendixes and References) Table of Contents 1. Introduction...............................................................................
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“CHALLENGES FACING LOW COST AIRLINES IN INDIA” BY RANJIT SHERGILL MODULE CODE - AE3260 BSc(Honours) AIR TRANSPORT OPERATIONS PART 3 I declare that all work presented in this dissertation is my own work‚ and where applicable I have credited the work of others by stating the source of certain information in quotes. This project has been overseen by Mr S.K.Ramchandran who is the Regional Director for the Indian Airports Authority in Southern India‚ who has endorsed the views and the conclusions
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existed for some time (first such in 1973 US)‚ the appearance of these in the European market needed the liberalization brought forth by the EU‚ implementing the „Freedoms of the air” in three stages. In 1997 the first LCC (Low Cost Carrier)‚ the Ryanair began its operation‚ and in a few years a few more followed‚ which gave the national and network airlines a new problem to the existing economic problem‚ shrinking market and others such as 9/11. By today the changes in the past two decades have shifted
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Introduction Ryanair Ltd is Irish low-cost airline company. Its headquarters is located in Dublin Airport‚ Ireland and it has another secondary base in London Stansted Airport. There are many reasons for the success of Ryanair but the most prominent aspects are low cost ticket prices and easy convenience to fly to most destinations in Europe. The low cost airlines are highly competitive market. Furthermore‚ Ryanair is one of the market leaders and most profitability in this market sector. It has
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concern itself with covering liabilities. United stands itself out with its Return-on-Assets and Return-on-Equity as well as the esteemed P/E Ratio. The closest competitor based on financial status is RyanAir which demonstrates its ability to cover liabilities and seems to be the most profitable company
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trust on customer. It is not easy for nay new entrant to come into the industry and gain customer’s trust and build reputation. Also‚ it can be said that AirAsia will continue to enjoy this trust of customer until and unless it provides the cheapest fare. 1.2 Threat of substitute- Other transport methods: Substitutes are basically
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against Ryanair and Easyjet? Table of Contents 1. Introduction ………………………………………………………………………………………………….. 3 2. Methodology …………………………………………………………………………………………………. 4 3. Short History 3.1 British Airways ……………………………………………………………….……………………5 3.2 Easyjet and Ryanair………………………………………………………………………………..6 4. Prior to the Recession 4.1 British Airways ……………………………………………………………………………………..7 4.2 Easyjet …………….………………………………………………………………………………...8 4.3 Ryanair ……………………………………………………………………………………………
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offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s objective: • Aims to carry 70 million passengers a year‚ within six years starting from2014. • Turn the low-cost carrier terminal at the KL International Airport
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