Exploring Corporate Strategy CLASSIC CASE STUDIES Chaos in the skies – the airline industry pre- and post-9/11 Gary J. Stockport The case provides an opportunity to analyse the Airline Industry both pre- and post-9/11. It shows how one major event in the business environment can reshape many aspects in both the macro and competitive environment of an industry. In turn this requires a reshaping of strategies for most of the individual companies in the industry in order to cope with this new
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which are PESTLE analysis‚ SWOT and Porter’s five forces. The data used in this report were gathered from internet‚ books and journals. 1.0 Introduction AirAsia‚ company that provides lowest cost flight. AirAsia was a representative of the lowest fares with the slogan “Now everyone can fly”. The scope of business includes domestic Malaysia and international‚ it includes 25 countries in the world. AirAsia corporate headquarters is in Kuala Lumpur international airport. Thought they provide lowest
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queryText=flybe&page=11&y=b&drillDown=%2Bgaco [Accessed 17 November 2007] Done‚ K Done‚ K. (2007) Flybe flies into loss [online] FT.com site. London. Available from: http://search.ft.com/ftArticle?queryText=flybe=&y6&drillDown=%2Bgaco [Accessed 17 November 2007] Done‚ K. (2007) Ryanair orders 27 Boeing jets. FT.com site [online] Available from: http://search.ft.com/ftArticle?queryText=flybe=&y6&drillDown=%2Baco [Accessed26 November 2007] Flybe (2008) Flybe official website Foss‚ N.J. and Kaudsen‚ T. (2003) “The resource-based tangle
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traffic positively whereas the future increasing oil prices were found to impact especially the low-cost-carriers negatively. The competition in the airline industry was found fierce particularly because of the success of the low-cost-carriers Ryanair and Norwegian but the focus of SAS on business travellers reduces the competitive rivalry. As a consequence of this focus SAS was concluded to be stuck-in-the-middle in an unsuccessful attempt to deliver high quality at low cost. One of the
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now operates AirTran Airways as a wholly owned subsidiary. Now SWA has become America’s most successful low fare‚ high frequency carrier operating more than 3‚500 flights a day and‚ including AirTran‚ it operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states. When looking for competitors we can find the “usual suspects” Europe’s EasyJet and Ryanair are two of the best-known airlines to follow SWA’s business strategy in that continent. Other airlines with
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Thomas‚ G. (2003) In tune with low fares in Malaysia. Air Transport World online http://www.atwonline. com/archives/contents/archive_contents_may03.cfm [Accessed 15 October 2003] Travel Trade Report (2003). Air Asia plans no-frills services to BKK. Travel Trade Report online‚ 8 January 2003 http://www.ttreport.com/Newsfiles_2003/January03_news/airasia_bkk_jan8.htm [Accessed 15 October 2003] Utusan Malaysia (2001)‚ Less frills and more cheaper domestic air fares‚ says Tune Air. Utusan Malaysia‚ 12
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1. In the book “Management and Creativity” (Bilton‚ 2007)‚ Wilson and Cummings define strategy as two distinctive approaches; strategy as position and strategy as process. The former‚ also referred to as strategy as orientation‚ takes a more top-down approach and is concentrated around a single leader. It attempts to establish a strategic position that will serve as a basis for differentiation‚ which is commonly seen as original and innovative. However‚ a successful implementation of the strategy
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Fernandes was born in Kuala Lumpur to a Goan (Indian) father‚ and Kristang mother‚ Ena Dorothy Fernandes.[2] At a young age‚ he used to follow his mother‚ a businesswoman‚ to Tupperwaredealer parties and conventions. He was educated at Epsom College from 1977 to 1983 and graduated from the London School of Economics in 1987. He worked very briefly with Virgin Atlantic as an auditor‚ subsequently becoming the financial controller for Richard Branson’s Virgin Records in London from 1987 to 1989.[3]
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USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This could be an impediment to Ryanair‚ as the company seeks to operate long haul flights from Ireland to USA. Norwegian Airlines are still behind Ryanair and easy Jet in terms of passengers carried over the years. The company’s annual report in 2015 indicated that Norwegian Airline was still behind Ryanair by an astounding 75 million passengers and Easy Jet by 45 million passengers. However‚ Norwegian Airlines shows
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Competitive Pricing Strategies Part 1 The role of pricing is the second important thing after the product. Pricing is used to attract customers and is often manipulated by the industry concerned or by competitors. Items which are in demand can have their prices inflated as people will not hesitate to pay higher prices as they are seeking these products. These items are often not worth the prices being demanded but due to branding and advertising‚ consumers will pay whatever price is being asked
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