R (1999) Creating new market space. Harvard Business Review January–February: 83–93. Kumar N‚ Rogers B (2000) easyJet: The Web’s Favorite Airline. European Case Clearing House. Lawton T (2002) Cleared for Take-Off: Structure and Strategy in the Low Fare Airline Business. Aldershot: Ashgate. Markides C (1997) Strategic innovation. Sloan Management Review 38(1): 9–23. APPROACHES TO STRATEGY INNOVATION Prahalad CK‚ Hamel G (1990) The core competence of the corporation. Harvard Business Review 68(3):
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Commercial Techniques 1. Company name‚ short presentation and Product Description Identify the product category and describe all the characteristics of this category of product. Describe the product; you need to cover all the elements (core benefit‚ actual product and augmented product) Easyjet is a low-cost airline with headquarters in London’s Luton Airport. It’s owned by EasyJet Holding Limited‚ who’s CEO is Stelios Haji-Jannou. EasyJet
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operates across the European continent with the vision of turning Europe orange. Their mission statement is “To provide our customers with safe‚ good value‚ point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers.” (Rae‚ 2001). They are also a no-frill airline operating mainly in Europe‚
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and economic development interlink in a ‘‘triangular relationship’’ and how creativity and problem solving influence this connection‚ as discussed by theorists such as Joseph Schumpeter. I will also examine three current global businesses‚ Apple‚ Ryanair and Groupon‚ who I consider pivotal to our changing world. Entrepreneurship is a very subjective topic amongst theorists such as Richard Cantillon and Jean Baptiste Say. However‚ the most widely accepted theory is that of Joseph Schumpeter who
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example of how different Leaders and their Management have direct implications on their organization‚ even though both the Companies discussed in the case study are in similar industries. The Companies Discussed in the Case Study is Virgin Atlantic and Ryanair‚ Sir Richard Branson Being the Leader and Founder for Virgin and Michael O’Leary for Ryan Air. This Essay would look at how different Leadership‚ Management and Motivation style and theories they can adopted for their respected companies. The second
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of the rural population has access to primary school within 1 km‚ while 98% of population benefits one school within a distance of 2 km. An upper primary school within a distance of 3 km is available for more than 96% of the people‚ whose 98% benefit the facility for secondary education within 8 km. The access for rural students to higher educational institutions in cities is facilitated by widely subsidised transport fares. Kerala’s educational system has been developed by institutions owned or
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Contents 1) Executive Summary 2) Introduction of Company 3) External Environment 4) Company Financial Performance 5) Competitive Strategy 6) Strategic Direction of Development 7) Methods of Development 8) Conclusions and Recommendations 9) Resources 10) Appendices 1) Executive Summary This report aims to evaluate the current strategic directions
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118 Part Two Understanding the Marketplace and Consumers VIDEO TOMS Shoes Case on how TOMS executes its strategy within the constantly changing marketing environment. After viewing the video featuring TOMS Shoes‚ answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy‚ or did it create its strategy and fit the strategy
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rules. This in turn led to the boom of low-cost carriers in the region. With the skies now clear of restrictions‚ low-cost or ‘budget’ carriers could now prey on air routes once dominated by full-fledged carriers. With business models based on low fares and no frills‚ meaning the absence of meals and the comfort of using aero-bridges at airports among others‚ low-cost carriers took the region by storm with Virgin Blue and Air Asia leading the pack. 1.2 Advantages & Disadvantages The rapid ascent
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largest budget airline measured by number of passengers carried‚ operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. EasyJet has adapted cost-cutting measures such as not selling connecting flights or providing complimentary snacks on board. The key points of this business model are high aircraft
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