people who are currently underserved with poor connectivity and high fares. | Mission | * To be the best company to work for whereby employees are treated as part of a big family * Create a globally recognized ASEAN brand * Maintain the highest quality product‚ embracing technology to reduce cost and enhance service levels * To attain the lowest cost so that everyone can fly with AirAsia | AirAsia makes the low fare model possible and create
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British Airways – Operational Environmental Introduction British Airways (BA) is the UK’s largest international scheduled airline‚ currently flying to over 550 destinations. The British Airways group consists of British Airways Plc and a number of subsidiary companies including‚ among others‚ International Aeradio‚ British Airways Helicopters serving mainly the North Sea oil rigs and British Airways Holidays Limited (BA 2008)and (Encyclopaedia Britannica-a). Historically‚ British Airways was
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Extended Essay Economics SL “To what extent does the launching of ETS affects the demand for bus service as a public transportation from Ipoh to Kuala Lumpur” Fatimah Zahrah INTERNATIONAL BACCALAUREATE EXTENDED ESSAY ECONOMICS SL MAY 2012 SESSION “To What Extent Does the Launching of Electric Train Service (ETS) Affects The Demand For the Bus Services as a Public Transportation from Ipoh to Kuala Lumpur?” Word count: 3999 Name: Centre: Md. Fauadi‚ Fatimah Zahrah MARA College
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v 2.0 / 1.7.2008 Indian Institute of Management Bangalore The Indian Airline Industry in 2008 By Rishikesha T. Krishnan Professor of Corporate Strategy & Policy 1 v 2.0 / 1.7.2008 The Indian Airline Industry in 2008 1 A 19% hike in the price of Aviation Turbine Fuel (ATF) announced by India’s oil companies at the end of May 2008 jolted the Indian airline industry. With this hike‚ ATF prices had roughly doubled in a year‚ and tripled in four years. A concerned Civil Aviation Minister‚ Praful
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Objective The objective of Air Asia X is becomes the largest low budget airline in Asia and provide services for 3 billion people who are in poor connectivity and high fares currently. Air Asia X established with a dream of making the opportunity for everyone that can fly with the lowest cost. Besides‚ they provide X-citing low fares‚ E-emplary levels of care and safety‚ and an X-traodinary in-flight service experience to all their customers. Scope Air Asia X is conducting Low Cost Carrier (LCC)
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Critical analysis of British Airways 1.0 Introduction Research has suggested that in order for a brand to achieve profitable success‚ it is essential to attain strong operational effectiveness as well as a favourable strategic position through providing a unique added value to a product or service that is similar to that of competitors within the same market (Michael Porter 1989). Since the organization was privatized in 1987‚ British Airways (BA) has gained unprecedented financial growth within
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The Role of IMC and its theory Is it a bird? is it a plane? Is it a business theory or a marketing theory? A management practice? A philosophy or a concept? A traditional linear marketing process (Kliatchko‚ 2008) or a cross-functional departmental process that requires management and board ‘buy-in’ (Duncan & Moriarty 1998)? Moreover‚ in this era of rapidly developing communications (Internet‚ mobile phones‚ digital communications and rapidly changing society‚ (demise of the family unit‚ the prosumer)
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Brazil’s Gol Linhas Aereas Inteligentes (Smart Airlines) GOL Linhas Aéreas Inteligentes (Smart Airlines) Established: 2001 Headquarters: Sao Paulo‚ Brazil Fleet: 127 airplanes‚ all 737s‚ including 737-300s and Next- Generation -700s and -800s. Customer base: Using a discount model similar to Southwest Airlines in the U.S. GOL holds about 35 to 40 percent of the domestic air travel market. Since launching operations‚ GOL has been South America’s fastest-growing airline. GOL’s initial fleet: 25
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strategy has for aim to become the lowest-cost organisation in a domain of activity. For instance‚ in order to achieve cost leadership‚ input costs need to be low or there has to be economies of scale. For example‚ Liddl (supermarket industry) or Ryanair (air travel industry). The differentiation strategy involves uniqueness of a product or service that is sufficiently values by the customers to allow a price premium. For instance‚ Jumbo (supermarket industry) or KLM (air travel industry). The third
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Services Marketing Integrating Customer Focus Across the Firm second European edition wil31711_prelims.indd i 2/27/2012 3:51:42 PM wil31711_prelims.indd ii 2/27/2012 3:51:44 PM Alan Wilson ‚ Valarie A. Zeithaml‚ Mary Jo Bitner and Dwayne D. Gremler Services Marketing Integrating Customer Focus Across the Firm second European edition London San Francisco Lisbon Santiago wil31711_prelims.indd iii Boston St. Louis Madrid Seoul Burr Ridge‚ IL Bangkok Mexico City Singapore Dubuque‚ IA Bogotá
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