Australia. Australian Journal of Management 25(2)‚ 119-143 Slater‚ S Webster‚ F. E. Jr.‚ (1988) Rediscovering the marketing concept. Business Horizons 31 (May-June)‚ 29-39 Wrenn‚ B Ryanair‚ Available at: http://www.ryanair.com/site/EN/ Quinn‚ Eamonn.(2003) No competitors for Ryanair in Dublin‚ says Cassani Milmo‚ D.‚ 2006‚ Ryanair - the world’s least favourite airline‚ The Guardian‚ Available at: http://www.guardian.co.uk/uk_news/story/0‚‚1931403‚00.html
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Ryanair’s average flight represents just 442 miles which is the equivalent of average length of passenger haul. This is a relatively small number that can be explained by the fact that Ryanair does not offer transatlantic flights‚ but focuses exclusively on routes between Ireland‚ the UK and Continental Europe. If one divides the number of employees at period end by the employees per aircraft served at period end one receives the number of airplanes‚ in this case 41‚38 airplanes. Furthermore one
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Table of Contents Introduction 5 Step 1: Identification of the main problem 5 1.1 Summary 5 1.2The strategic development of Ryanair 6 1.3 The main problem and resulting questions 8 Step 2: Gathering the facts 9 2.1 Environment 9 2.1.1. Macro environment 9 2.1.2 Meso environment 11 2.2 Strategic capabilities 13 2.3 Competitive strategy 14 2.3.1 Robustness 14 2.3.2 Cost efficiency 15 2.4 Economical information 16 2.5 Expectations and purposes 18 2.5.1 Stakeholders 18 2.6 Overview derived facts: SWOT
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Business Strategy Prof. Sebastian Raisch Mr. Jonathan Schad MBA Session 2014 HEC University of Geneva RYANAIR- The Low Fares Airline: Whither Now? Student: Roi Lavi May 5th 2014 1. Evaluation of the Competitive Situation in the Industry1: 1/5 The Bargaining Power of Low-Fare flight ticket buyer is LOW-MEDIUM: The low cost airline company’s buyers are mostly individual passengers that book 99% of tickets by Internet‚ without agents or other third parties and thus there is no dominant
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Case 5 - A Dogfight over Europe: Ryanair Key Issue: The key issue in this case is that Ryanair’s competitive advantage is based on offering customers an easy-to-imitate low price. While it may be operationally effective‚ they have no strategic positioning. Supporting Arguments: Ryanair’s low prices were not a strategy to gain market share. They were simply out of necessity to stay afloat as their sales plummeted. However‚ as their prices dropped to increase sales‚ they did manage to generate
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Benchmarking: how Xerox regained its competitive edge INTRODUCTION This paper examines the benchmarking initiatives taken by Xerox as a part of its ’Leadership through Quality’ program during the early 1980s. The case discusses in detail the benchmarking concept and its implementation in various processes at Xerox. It also explores the positive impact of benchmarking practices on Xerox. The history of Xerox goes back to 1938‚ when Chester Carlson‚ a patent attorney and part-time inventor‚ made
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B2B – benchmarking method analysis What is benchmarking ? Benchmarking is the systematic process of comparing business processes and performance metrics to industry best practices in terms of quality‚ time‚ and cost dimensions‚ and making such comparisons the bas to do things better‚ faster and cheaper. Why should you choose to run a benchmarking project ? * 75% of American organizations or companies conduct a benchmarking project every year : this is a proof that it is essential in
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INTRODUCTION This critical review of the article of Briner‚ B and Conway‚ N (2006) "Protecting the psychological contract" will briefly consider the problem formulation‚ the place of the theory‚ methodology‚ Standard of analysis and presentation. The writers show that an employment contract is vital in the relationship between the employee and the organisation. That a psychological contract is as equally important but is less well known. They further highlight that the psychological contract
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have been since 1984. (United States Department of Labor‚ Bureau of Labor Statistics. 2009). Goal setting and benchmarking support the principles of adult learning; aid the adult learner in being more competitive in today’s job market; and help prepare adults to achieve their goals. I will look at adult learner characteristics‚ why learning is important‚ goal setting and benchmarking and how they tie into adult learning. Adult Learners Let’s start with adult learners in general. While there
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discussion of the evidence 2.1 Auditing Process 2.2 Evaluation of the Action Plan 2.3 The Benchmarking Process 3.0 Conclusions 4.0 Appendices 4.1 4.2 5.0 Reference list 1.0 Introduction The focus of the module‚ applying the evidence to practice‚ is based upon the document‚ Essence of care; patient focused benchmarking for healthcare professionals (Doh2001). During the module the benchmarking process has been explored and the experiences gained are included within this report. Throughout
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