The Business Model of FACEBOOK Business model is the mechanism by which a business intends to generate revenue and profits. It is a summary of how a company plans to serve its customers. It involves both strategy and implementation. It is the totality of: • How it will select its customers • How it defines and differentiates its product offerings • How it creates utility for its customers • How it acquires and keeps customers • How it goes to the market (promotion strategy and distribution
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Idea Cellular INCLUSIVE BUSINESS CASE STUDY IDEA CELLULAR’S INCLUSIVE BUSINESS MODEL When Aditya Birla Group took over‚ Idea’s new management reoriented the company’s strategy to focus network expansion mostly in India’s remote areas where demand is both high and underserved. The company also built a distribution network of 1‚520 branded service centers and more than 700‚000 multi-brand retail outlets around the country as of March‚ 2009. These investments have enabled Idea to serve customers
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Introduction The success story of Toyota Motor Corporation (TMC) is becoming a world famous school example for every business owner that wants to grow its company to a global level‚ take it through difficult times and make it number one in the world. Toyota which was founded as a public company in 1937 entered in 1957 the US market for the first time. At that time it seemed almost impossible for Toyota to compete with the world leading car manufacturer General Motors and the number one importer
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different cities are auctioned and the highest bidder is awarded the rights to own and run the team for ten years. Over a span of just three years‚ it has become a business phenomenon‚ even overshadowing what it stands for‚ that is cricket‚ involving leading business groups‚ bollywood stars and the entire nation alike. IPL as a business model has following major stakeholders: BCCI Franchises Sponsors Players Spectators Unlike its counterparts such as EPL or NBA‚ the major source of revenue for
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Ryanair Strengths * In its 26 of being in the airline travel industry‚ RyanAir were the first to launch low cost flights in Europe and has established itself as a reliable airline providing the lowest fares in the market. * The usage of a single model of aircraft i.e. Boeing 737 planes reduces training‚ maintenance and supervisory costs. Their new aircraft models burn less fuel and have less noise emissions which result in more safety‚ higher fuel efficiency and create more opportunities
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Case 5 - A Dogfight over Europe: Ryanair Key Issue: The key issue in this case is that Ryanair’s competitive advantage is based on offering customers an easy-to-imitate low price. While it may be operationally effective‚ they have no strategic positioning. Supporting Arguments: Ryanair’s low prices were not a strategy to gain market share. They were simply out of necessity to stay afloat as their sales plummeted. However‚ as their prices dropped to increase sales‚ they did manage to generate
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F 1) FACEBOOK’s business model: It turned to be that facebook doesn’t have a certain business model to generate revenue‚ since facebook was launched at the beginning as a social site where people can meet and become friends‚ but never thought to have a profit out of these relationships built. But lately facebook owners started thinking about creating a business model to have a revenue out of the site’s functions‚ and decided to include the old fashion online business model which is creating display
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1. How is Zipcar’s business model different from its competitors? First‚ Zipcar has a very user friendly website and app that allows customers the ability to find a car within a short distance‚ choose which model of car he wants‚ and reserve the car. When a car is rented through Zipcar‚ the insurance and gas cost are already included in the rental price. Other car rental companies have centrally located branches that may be far away from the customer and/or difficult to travel to. This is a
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Ryanair is considered to be the largest low fares airline in Europe. They have over 800 low fare routes across 26 different countries‚ so this gives you an indication as to the scale of this employer. Despite being a low budget airline‚ they are anything but budgeted when it comes to their staff. With real incentives and genuine opportunities for career progression‚ staff at Ryanair are valued for the hard work they do in helping to run one of the most successful budget airlines in the world. With
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paper seeks to explore the marketing techniques utilised by the low cost airline‚ Ryanair. Specific analysis of its target market will identify that whilst its cost leadership strategy is hugely successful in its appeal to the mass market‚ closer analysis of the increasing ‘budget business traveller’ segment reveal opportunities for further industry growth poignantly amidst the current economic climate. Analysis of Ryanair’s market position as ‘Europe’s largest airline carrier’ shows that the
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