analysis of Ryanair Submitted to: Vladan Hadzic Student ID: 20000910 Module: International Business Management and Strategy Date: 05 August 2011 CONTENTS Title Page No Part one: PESTEL Analysis Porters Five Forces Conclusion Part two: Internal Analysis of Ryanair: Strengths & Weaknesses Value Chain Analysis Of Ryanair Financial Analysis Of Ryanair Conclusion Appendices A) Value chain analysis B) Financial ratios of Ryanair and Easyjet C) Ryanair acquisition
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Task A- Introduction Ryanair Europe ’s Leading Low Fares Airline is an Irish airline with headquarters in Dublin and its biggest operational base at London Stansted Airport in the UK. It is Europe ’s largest low-cost carrier. As of 31 July 2007‚ Ryanair operates 516 routes across 26 countries from 26 bases. Ryanair has been characterised by rapid expansion‚ a result of the deregulation of the air industry in Europe in 1997. Ryanair is the third largest airline in Europe in terms of passenger numbers
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Although Ryanair inspired its strategy from the low cost model Southwest has created‚ we can easily notice that there is now major differences between Ryanair and Southwest Airlines. 1. They are not targeting the same market. In 2009 Ryanair had over 850 routes across 26 countries in Europe‚ while Southwest is only focused on the domestic market (except from Mexico and the Caribbean‚ after its acquisition of AirTran Airways). Even if Ryanair considered the opportunity to go overseas‚ they dropped
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this paper Ryanair and the Ryanair web site will be used to analyse the eight key perspectives of eCommerce. It will also analyse Ryanair business strategy‚ marketing strategy‚ future site development and conclude on same. Ryanair has 37 bases and 950+ low fare routes across 26 countries. Ryanair currently employs a team of more than 7‚000 people and expects to carry approximately 66 million passengers in the current fiscal year. (Ryanair 2010) Ryanair are well positioned‚ their business strategy
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Ryanair’s Corporate Strategy Executive Summary Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals‚ especially the state monopoly carrier Air Lingus‚ outlined by Chan Kim and Renée Mauborgne (2004) as “Bloody or Red Ocean Strategy”. Ryanair seemed to follow a “me-too strategy”; according
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Business communication Definition from the four different sources Business Communication: communication used to promote a product‚ service‚ or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain‚ for example the consumer and manufacturer(en.wikipedia.org/wiki/Business_communication Business Communication is goal oriented. The rules‚ regulations and policies of a company have to be communicated to people
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Communication: The Key to Managing Your Business Introduction In the challenging business environment of today‚ communicating in an effective‚ yet proper manner following business decorum becomes extremely important. With the rules of business undergoing a major upheaval‚ the importance of smart and effective business communication is being felt more than ever before. The question is: Why is communication so important in business? Why can’t businesses
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1. What is your assessment of Ryanair’s launch strategy. After establishing its ability to transport passengers from Ireland to secondary London airports (i.e. Luton and Gatwick)‚ Ryanair entered competition with British Airways and Aer Lingus to provide air travel from Dublin to London. They were able to complete with these well-established carriers by: A. focusing intently upon first-rate customer service and amenities comparable to BA and AL B. offering a simple ticket w/ no restrictions
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Business communication Part-1 Question 1. Communication is an essential function of Business Organizations. 2. Physiological Barriers of listening are: Ans. (a) Hearing impairment 3. Which presentation tends to make you speak more quickly than usual? Ans. (b) Oral 4. What is the main function of Business Communication: Ans. (c) Persuasion 5. The responsibilities of the office manager in a firm that produces electronics spares is Ans. ( d).. All of the above 6. Labov’s
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Can you live on your own without talking to any one for just one day!? Can you imagine how our lives without talking to people? Of course it is very difficult because communication with other people is very important in our daily lives‚ so the person can’t live alone without communicating with his family‚ friends and other members of the society. No one can know what you think about if you do not tell and explain what is inside your mind. The person who can communicate effectively and correctly is
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