CHERY A CASE STUDY OF MARKET SEGMENTATION‚ TARGETING AND MARKET POSITIONING Introduction Built in 1997 Chery is one of the famous Chinese car manufacturers aiming at building ‘independent Chinese brand’ and is now on its way to be international. It has the capability of producing 650 thousand automobiles‚ 650 thousand engines and 400 thousand sets of gear-boxes annually. There are four sub-brands (Chery‚ Riich‚ Rely and Karry) under Chery and three types of cars (passenger cars‚ business cars
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Introduction Capital structure (CS) is one of the most important aspects of the Financial Management of any organization. It aims is to identify and implement the best capital structure proportion possible that suits the organizations needs and objectives. An optimal Capital structure boosts the prosperity of the company in the long run and reduces the risk. CS is a mixture of a company ’s current and non current debt‚ common and preferred equity. It ’s the way a company finances its functions
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Capital Structure Financial Seminar DFI 605 Group Members Nidhi Batta D61/79041/2012 Caleb Musau Kivuva D61/79601/2012 Tom Mbuya Odundo D61/78251/2012 CathrineWanjiku Kamau D61/60682/2013 Daniel Mwangi Mwaniki D61/84153/2012 Ndiangui James Wambugu D61/79627/2012 Submitted to: Mr. Mirie Mwangi September - December 2013 Submitted in partial fulfilment of the requirements of the Masters in Business Administration degree at the University of Nairobi.
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Factors Defining Organization Structure Structure is mainly impacted by the following factors: Strategy Size Technology / Degree if routineness Environment Structure Follows Strategy - 1987 John Scully moved Apple from an adhoc‚ isolated research team system under Steve Jobs to a consolidated research and innovation team system that involved marketing and manufacturing early in the product development process. This was done to meet the fierce competition from IBM. The revised strategies – avoid
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Unit 2- International economic Environment Economic Structures Developed Countries Developed countries are also called advanced countries‚ industrialized countries‚ more developed countries (MDC)‚ more economically developed countries (MEDC)‚ Global North countries‚ first world countries and post-industrial countries. While there is no official guideline for which country may be considered developed‚ different institutions have created different categories. The IMF identifies 32 advanced economies
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9-296-077 REV: APRIL 27‚ 2006 KENNETH A. FROOT ANDRÉ F. PEROLD Global Equity Markets: The Case of Royal Dutch and Shell In early January 1996‚ Ms. Joanne Partridge‚ Director of Research at High Street Global Advisors (“High Street”)‚ a Boston-based global investment management organization‚ was studying the price behavior of the shares of Royal Dutch Petroleum and Shell Transport and Trading. It seemed that Royal Dutch and Shell should trade in fixed proportions since they represented equivalent
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Capital structure describes how a corporation has organized its capital—how it obtains the financial resources with which it operates its business. Businesses adopt various capital structures to meet both internal needs for capital and external requirements for returns on shareholders investments. As shown on its balance sheet‚ a company’s capitalization is constructed from three basic blocks: Long-term debt. By standard accounting definition‚ long-term debt includes obligations that are not
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How does the main idea relate to organizational structure? Organizational structure can be defined as the hierarchical arrangement of authority‚ communication rights and duties of an organization. The structure of an organization depends on the organizational objectives and strategies. In our article “Go your own way”‚ we can identify that the structure used is decentralized. In a decentralized structure the decision making power is distributed and departments have different degree of interdependence
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Case Study 02 – BoldFlash: Cross-Functional Challenges in the Mobile Division Introduction: In this case study Roger Cahill has been acting as the head of mobile division for less than a year. Currently he is struggling as he faces great difficulties adapting BoldFlash to a changing marketplace. The problem really started a year ago when Mr. Jim Harrison appointed the young Roger Cahill to a VP position. Although Roger has led a research project in his previous work‚ he is only 24 years old
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Organizational Structure LEARNING OBJECTIVES After reading this chapter‚ you should be able to: 1. Describe three types of coordination in organizational structures. 2. Justify the optimal span of control in a given situation. 3. Discuss the advantages and disadvantages of centralization and formalization. 4. Distinguish organic from mechanistic organizational structures. 5. Identify and evaluate the six pure types of departmentalization. 6. Describe three variations of divisional structure and explain
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