1. In the book “Management and Creativity” (Bilton‚ 2007)‚ Wilson and Cummings define strategy as two distinctive approaches; strategy as position and strategy as process. The former‚ also referred to as strategy as orientation‚ takes a more top-down approach and is concentrated around a single leader. It attempts to establish a strategic position that will serve as a basis for differentiation‚ which is commonly seen as original and innovative. However‚ a successful implementation of the strategy
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Ryanair Analysis Section A. 1. Analysis of the Business Environment In order to analyze the airline industry‚ we need to conduct the PESTEL Analysis. Political and Legal - Regulations for the air travel industry are getting even more stringent. The European Union authorities demand that airlines operate in an open‚ transparent manner. Any state subsidies to airline companies are prohibited in order to make working conditions equal to anyone and to boost competition in the industry
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Note: Solve any 4 Cases Study’s CASE: I Playing to a new beat: marketing in the music industry Good old fashioned rock ‘n’ roll could be dead. If a mobile phone ringtone in the shape of the vocalizations of the animated Crazy Frog dominates the billboard charts for months on end‚ then it could well signal the death knell for the industry‚ and how it operates. If this ubiquitous amphibian’s aurally annoying song‚ converted from a mobile phone ringtone‚ outsold even mainstay acts such as Oasis
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ARTICLE IN PRESS Journal of Air Transport Management 11 (2005) 259–272 www.elsevier.com/locate/jairtraman Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair‚ Aer Lingus‚ Air Asia and Malaysia Airlines John F. O’Connell George Williams Air Transport Group‚ College of Aeronautics‚ Cranfield University‚ Bedfordshire‚ MK43 OAL‚ UK Abstract Direct competition between full service airlines and no-frills carriers is intensifying across
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The Role of IMC and its theory Is it a bird? is it a plane? Is it a business theory or a marketing theory? A management practice? A philosophy or a concept? A traditional linear marketing process (Kliatchko‚ 2008) or a cross-functional departmental process that requires management and board ‘buy-in’ (Duncan & Moriarty 1998)? Moreover‚ in this era of rapidly developing communications (Internet‚ mobile phones‚ digital communications and rapidly changing society‚ (demise of the family unit‚ the prosumer)
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CASE: I Playing to a new beat: marketing in the music industry Questions: 1. Discuss the micro and macro forces that are affecting the music industry. Answer : Factors affecting the music industry include the following: • Consumers have created a new value curve for the music industry • Online file sharing and downloading where copyright holders are bypassed has put the traditional business model of the music industry in doubt • Competition for consumers time‚ attention
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piece of the airline and shore in its success. * Recommendation Based on the above analysis‚ it is highly recommended that Ryanair the performance appraisal process should be continually reviewed in order to ensure that it working successfully‚ Ryan Air‚ in its commitment to low-cost airfare has sacrificed its processes and services‚ but in the future Ryanair will have to think to adopt some effective human resource strategies to make their staff work for them in the long run. Conclusion
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Opportunity Analysis CASE 3. Dogfight over Europe: Ryanair 1) Do you believe Ryanair’s entry into Dublin-London route was successful? Yes‚ Ryanair’s entry into Dublin-London route could be counted successful. Ryanair‚ which has been operated since 1985‚ is a small and rather domestic company compared to Aer Lingus and British Airways (BA). They will operate a turboprop that contains 44 seats‚ that takes 4 round trips per day. Unlike the two giants‚ Ryanair is not under the restrictions from the government
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externally. It will study easyjet’s key issues such as the relationship with business passengers‚ the various ways how it protects the environment and how it reduces the amount of oil used; finally easyjet will be compared with its biggest competitor Ryanair. Identification‚ adaptation and application of suitable management tools In today’s business world‚ any company must analyse and utilize the use of suitable management tools‚ in order to succeed‚ and ultimately
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Case study questions Unless otherwise stated‚ all questions pertain specifically to the case study time period and do not require students to present current material. However‚ current knowledge is helpful in understanding the aftermath of a case and may be used in the class discussions after a case has been presented. Week One Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned
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