Introduction: Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London‚ into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees‚ 14 aircraft‚ and carried 600‚000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts
Premium Marketing Ryanair Low-cost carrier
RYANAIR LIMITED RYANAIR LIMITED SUBMISSION TO THE COMMISSION FOR AVIATION REGULATION ON THE DETERMINATION OF AIRPORT CHARGES 27 MARCH 2001 Table of Contents 1. Introduction 2 2. Background on Ryanair 5 3. Background on Aer Rianta’s Charging Policy 9 4. Key Issues 14 5. Comments on the Statutory Background 15 6. Submissions on Questions raised 20 Confidential Annex (Separate Document) - WITHHELD 1. INTRODUCTION This paper sets out Ryanair’s submissions on the determination of airport charges by the
Premium Aer Lingus Republic of Ireland Ryanair
Words count : 3244 Contents Executive Summary 1. Introduction 2. Literature Review on CSR 2.1 CSR Theories and Strategies 2.2 CSR Challenges and Issues 2.3 Summary of Key CSR Elements 3. Ryanair CSR Audit 3.1 Company Background 3.2 CSR Audit of the company 4. Analysis and discussion of the company CSR performance 5. Strategies CSR recommendations for the company 6. Conclusion 7. References Executive Summary Aim of
Premium Corporate social responsibility Low-cost carrier Airline
Dogfight over Europe: Ryanair What is your assessment of Ryanair’s launch strategy? Ryanair’s strategy to launch airline with single fare no restriction ticket at price less than half of other players would certainly get it the market share quickly. However‚ the success of this strategy would require Ryanair to manage the expenses and keep costs low. Ryanair has decided to offer full service (meals and amenities) while offering lower price. This would definitely put strain on the costs
Premium Aer Lingus Marketing Ryanair
The Low Fares Airline---Ryanair By Kuan Li Introduction: Chief executive Michael O ’Leary blamed weaker exchange rates‚ greater competition and the continued impact of austerity measures in Europe for decline. However‚ sources at other airlines queried Ryanair ’s statement‚ saying they had yet to see similar signs (Thomas‚ 2013).In other words‚ that means the environmental impact of Ryanair is less than other airlines. At the same time also can know that Ryanair has strong actual strength. The
Premium Airline Marketing Low-cost carrier
Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. First Mover Advantage Ryanair were among the first movers because many copycat’ airlines have tried to follow suit. There are only two pan-European low cost operators where first mover advantage and scale and cost efficiencies gave the two largest players‚ Ryanair and Easyjet‚ a significant advantage. Since deregulation‚ of the 80 low cost operators that had begun operations‚ 60 had gone bankrupt
Premium Ryanair Airline Low-cost carrier
BACKGROUND ANALYSIS In 1986‚ upstart airline Ryanair proposed to expand its business to the London-Dublin route‚ in direct competition with British Airways (BA) and Aer Lingus (AL). While BA focused primarily on business passengers‚ and was profitable on the London-Dublin route relying on travel agents being responsible for 83% of its scheduled revenues‚ AL was loosing money and was in business primarily due to Irish government support. However‚ international routes accounted for 2/3rd
Premium Aer Lingus Ryanair
very important when a small company like RyanAir is entering a market where Aer Lingus and BA pretty much own the market. 2. How do you expect the incumbents to respond? Why? I would expect the incumbents to lower their prices for tickets for the London-Dublin route to try and keep RyanAir from gaining a significant portion of the market share. This price cut would eat into the immediate financials of these two companies but if they don’t do this‚ RyanAir will pose a bigger threat when they gain
Premium Aer Lingus London Gatwick Airport Ryanair
I.INTRODUCTIONThis report outlines the analysis of two low-cost airlines performance in Europe‚ namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies’ portfolio‚ future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion‚ there is a recommendation whether to invest on easyJet and/or Ryanair’s shares. II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSISIn terms of the completed financial analysis
Premium Financial ratios Financial ratio Balance sheet
Recommendations (one page) Ryanair has been one of the Britain’s best low cost airlines for around 25 years since being established in 1985 by the Ryan family. Ryanair have always aimed to show their customers their statistics and monthly reports; “Ryanair believe that any worthwhile passenger service commitment must involve a commitment on both pricing and punctuality‚ that ’s why Ryanair is committed to publishing Customer Service Statistics each month and these confirm that Ryanair is No. 1 for Customer
Premium Airline Low-cost carrier Boeing 737