STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair managed
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Individual report (20%): What are the strategic choices for Ryanair? a) The choice of business positioning relative to competitors. b) The choice of strategic directions to pursue. c) Evaluate the reactions of key stakeholders regarding the strategy of Ryanair bid for Aer Lingus. -The business report should be précised. - Length is 2‚000 words (1‚800 to 2‚200) plus 10% deviation. Too brief or too long will be penalized. You need to indicate the words count at the front page of your report.
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VALUE ANALYSIS & VALUE ENGINEERING Value Analysis is an effective tool for cost reduction and the results accomplished are far greater. It improves the effectiveness of work that has been conventionally performed as it questions and probes into the very purpose‚ design‚ method of manufacture‚ etc.‚ of the product with a view to pinpointing unnecessary costs‚ obvious and hidden which can be eliminated without adversely affecting quality‚ efficiency‚ safety and other customer features. VALUE AND
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Ryanair Marketing Mix Product or Service. - Low cost‚ no frills air travel to European destinations. - No free food or drink onboard. You buy them onboard‚ or you don’t. You can take your own food and drink. - The company has deals with Hertz car rental‚ and a number of hotel businesses‚ phone cards and bus tickets. Ryanair takes a commission on ’up selling’. About 16% of profit is made this way. Price - Ryanair has low fares. -70% of seats are sold at the lowest two fares. 30% of seats
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which has started by taking more competitive measures reducing our costs‚ for instance‚ work with secondary airports. I think this goals may change by also achieving the more technological advances and commodities as possible‚ and on those aspect ryanair has his weakeness in comparison to other airlines. Our competitors knows that we are a hard obstacle to beat‚ cause we are the cheapest airline nowadays in the market‚ we achieve the lowest cost in production of our flights and we have a strong average
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Using value-chain analysis to discover customers’ strategic needs David W. Crain and Stan Abraham David Crain‚ a marketing and strategy consultant‚ is visiting professor of marketing at Whittier College‚ CA‚ and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western‚ 2006).
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Customer Lifetime Value - A Case Study 1 CLV * Group 1: 7 * Group 2: 11.875 * Group 3: 2.5 2 Questions a Your manager asks you what you think might explain the differences in p‚ r‚ and AC between the three groups. What would you say? i Group 1’s higher “p” could be due to the fact that this group of students doesn’t have the meal plan that undergrad students who live on (or close to) campus have. Additionally‚ some MBA students may have longer classes
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(Mat No: 200813679) Course work 1 Resit Report on RYANAIR Module Leader Dr.Colin Combe Introduction The company chosen in this report is Ryanair in the airline industry. Ryanair is a low cost budget airline travelling across 1600 routes from 57 bases connecting 180 destinations in 29 different countries (Ryanair.com). Ryanair first started its operations in 1985 between Ireland and London. The first year it commuted around 5000 customers but the company really took off in 1990 when Michael
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this week. 2 profitable days & selling 100 Santa is coming to Cambridge on 1 day over 4 customers.!! LAST WEEK Friday - postcodes/area DAY OFF HOLIDAY 1. 2. 3. THIS WEEK Monday - postcodes/area: NORFOLK& Suffolk & Cambridge 1. Merchandising & christmas orders for existing customers 3. Tuesday - postcodes/area: HP & WD 1.Merchandising & christmas orders for existing customers 2. 3. Wednesday - postcodes/area: SICK 1. 2. 3. Thursday postcodes/area: at
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Ryanair’s average flight represents just 442 miles which is the equivalent of average length of passenger haul. This is a relatively small number that can be explained by the fact that Ryanair does not offer transatlantic flights‚ but focuses exclusively on routes between Ireland‚ the UK and Continental Europe. If one divides the number of employees at period end by the employees per aircraft served at period end one receives the number of airplanes‚ in this case 41‚38 airplanes. Furthermore one
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