LEEDS METROPOLITAN UNIVERSITY FACULTY OF BUSINESS & LAW Business Strategy Questions Section 1 To what extent has Ryanair’s strategic growth been internally or externally driven? Section 2 Referring to the Ryanair case‚ critically discuss the extent to which low cost competitive strategies are sustainable. SWOT Analysis: Firm’s strategy should take external opportunities and threats and internal strengths and weaknesses into account. This is done by SWOT Analysis. The SWOT-Analysis
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STRATEGIC MANAGEMENT Competitive strategy at Ryanair By Nigel Evans and David Campbell Critical Report Executive Summary This paper is based on the case study by Nigel Evans and David Campbell which analyses the early stages of development of Ryanair to its current market position‚ which is the most profitable low cost airline in the market. The case study focuses on the negative perception of the airline in relation to service quality. Ryanair Holdings (Ryanair) is a low fare passenger airline
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What do your overall assessment of Ryanair’s strategy? Although the strategy of Ryanair seems sound‚ I don’t expect it to succeed on the Dublin-London route. By matching service and amenities but pricing well below Air Lingus and BA‚ Ryanair stands to steal customers up to capacity of it’s 44-seat turboprop 4 times a day. This loss of customers‚ though small at this point‚ could likely elicit a strong response from both AL and BA. The Dublin-London route represents one of the few lucrative routes
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features(such as reliability‚ clarity of fees‚ availability of fares‚ on-board comfort‚ service‚ etc.) under control‚ which Ryanair cannot handle in various ways‚ resulting in negative thoughts of customers about this company. 3.2 Related problems: Ryanair accumulates ‘hidden’ taxes and other fees‚ restricted customer services‚ and deceiving advertisements. Ryanair imposes charges for anything from checking bags into the hold‚ up to £40‚ to changing the name on your ticket‚ for £110
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Henry Higgins Higgins is an extremely interesting character and the life of the play. Although the play’s obvious concern is the metamorphosis of a common flower girl into a duchess‚ the development of Higgins’ character is also important. The play isn’t only Eliza’s story. One also detects changes in Higgins or to be more precise he appears to the reader in a new light at the end. This is seen when he tells Eliza that he has grown accustomed to seeing her face and hearing her voice. This is
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John Higgins The Central Issue: Why did Prescott think that his executive assistant‚ John Higgins‚ lost his effectiveness in representing the U.S parent company‚ while also having a strong identification with the Japanese culture? Why is Prescott having conflict dealing with Higgins about the issue? Recommended Course of Action: Prescott and Higgins should come to some kind of mutual understanding with each other as soon as possible Basis of Recommendation: Prescott and Higgins attitudes
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Prescott and Higgins are good leaders but unfortunately they have a very diverse management style. Prescott wanted to implement the American management style that they use back in the Headquarters because he thinks that the company’s real contribution to Japanese society was in introducing new ideas and innovations. Whereas‚ Higgins on the other hand is more tied up to the Japanese culture. This due to his admiration towards the Japanese culture. The symptom to this problem is that Higgins strongly
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Leonard Prescott‚ vice president and general manager of Weaver-Yamazaki Pharmaceutical of Japan‚ believed that John Higgins‚ his executive assistant‚ was losing effectiveness in representing the U.S. parent company because of an extraordinary identification with the Japanese culture‚ (Japan is shown in Map 2.5.) The parent company‚ Weaver Pharmaceutical‚ had extensive international operations and was one of the largest U.S. drug firms. Its competitive position depended heavily on research and
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The O-Fold Innovation Case Analysis By: Jesse Born 3/22/13 Select which business model Alex should pursue and defend your answer. Alex should pursue a crawl-walk-run strategy as it serves a purpose of testing the market for the potential of succeeding. In addition‚ Alex can incorporate the other three strategies as well to help specifically with maintaining the going concern of his business. Having little experience of being in the business world due to in-progress education‚ this will help
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Ryanair Internal analysis Resources and capabilities In 2006 Ryanair was in ownership of a total of 103 Boeing 737 aircraft‚ and also a set order to increase this number by 138 in the next six years. Currently its fleet flies out from 127 destinations. Ryanair replaced its old fleet with new more efficient and environmentally friendly aircraft and has the youngest fleet of any major airline with an age of just 2.4 years. The new aircraft were effective in increasing efficiency as there was no
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