Assessment of Ryanair’s launch strategy One possible reason why Ryanair chose to enter the Dublin-London route is because the route was reputed to be quite lucrative for both Aer Lingus and BA. It is easy to see why this route is lucrative because the least expensive fare for both carriers were priced at I£208 but operating expenses per passenger was only I£155.1. Ryanair’s publicized fare of only I£98 will help it to attract more passengers than both carriers given that it cost only half the
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CORP 2463 MANAGEMENT AND STRATEGY Report of Ryanair Management issue – Poor Customer Service P12006777 TUTOR: George Kokkindis DATE:06/12/2013 Executive Summary This report mainly evaluates the organizational culture and leadership style of Ryanair with the management issue – poor customer service and in relation to management theories. As one of the best low cost airlines‚ Ryanair consistently focus on cost-cutting but at the same time reveal many problems on its Human Resources
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control over”. – Business Management Course Text‚ AIT Ireland (2013-20134). SWOT ANALYSIS OF RYANAIR Strengths Weaknesses Lowest Cost Base of any European Airline Strong financial performance despite current economic climate Innovation Negative Public Perception Over-reliance on Seasonal trends to increase profit margins Poor customer service Opportunities Threats New airline routes throughout Europe Opportunity to increase Market Share Current economic climate
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and more budget airlines and they are fiercely competing. Budget airlines dropped their prices to attract customers and price can be considered as a competitive advantage for budget airlines to normal airline. However‚ in fact‚ many budget airlines invest to low cost for competition rather than meet the needs of their customers. Consequently‚ the quality of services of budget airlines is very poor and does not meet customer’s expectations. For example‚ Jet star airline and Tiger airline are the budget
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Although the strategy of Ryanair seems sound‚ I don’t expect it to succeed on the Dublin-London route. By matching service and amenities but pricing well below Air Lingus and BA‚ Ryanair stands to steal customers up to capacity of it’s 44-seat turboprop 4 times a day. This loss of customers‚ though small at this point‚ could likely elicit a strong response from both AL and BA. The Dublin-London route represents one of the few lucrative routes and one that both flagship airlines will likely guard intensely
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Analysis of the low cost airline industry and internal analysis of Ryanair Submitted to: Vladan Hadzic Student ID: 20000910 Module: International Business Management and Strategy Date: 05 August 2011 CONTENTS Title Page No Part one: PESTEL Analysis Porters Five Forces Conclusion Part two: Internal Analysis of Ryanair: Strengths & Weaknesses Value Chain Analysis Of Ryanair Financial Analysis Of Ryanair Conclusion Appendices A) Value chain analysis B) Financial
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Ryanair was established by the Ryan family with a staff of 25. Its first route was launched in 1985 with a 15-seat aircraft ferrying passengers between Waterford in Ireland and London. In 1986‚ Ryanair launched its route from Dublin to London to challenge British Airways and Aer Lingus‚ the two dominant airline carriers on that route‚ by offering fares at lower prices. With two routes in operation‚ Ryanair carried 82‚000 passengers in its first full year of operation. By 1993 Ryanair has carried
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Master’s thesis M.Sc. in EU Business & Law An analysis of the European low fare airline industry - with focus on Ryanair Student: Thomas C. Sørensen Student number: 256487 Academic advisor: Philipp Schröder Aarhus School of Business September 13‚ 2005 1 Table of contents 1. Introduction 1.1. Preface 1.2. Research problem 1.3. Problem formulation 1.4. Delimitation 6 6 7 7 2. Science and methodology approach 2.1. Approaches to science 2.1.1. Ontology 2.1.1.1. Objectivism 2.1.1.2. Constructivism
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BTEC LEVEL 2 DIPLOMA IN TRAVEL AND TOURISM UNIT 14 Exploring Airports and Airlines Assignment No: 14b Assignment title: The Passengers Journey Subject Lecturer: Monish Bhandari For this task I will be explaining the passenger’s journey throughout an airport‚ and what they will come across. I’ll explain the journey from walking through the entrance to boarding your flight‚ there are also many facilities you and others will find useful. Functional areas-landside Check-in As
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History ATR-42 in 1991 Ryanair has grown since its establishment in 1985 from a small airline flying a short hop from Waterford to London into one of Europe’s largest carriers. After the rapidly growing airline was taken public in 1997‚ the money raised was used to expand the airline into a pan-European carrier. Revenues have risen from €231 million in 1998‚ to €1843 million in 2003 and €3013 million in 2010. Similarly net profits have increased from €48 million to €339 million over the same
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